Kforce has a client in Long Island City, NY that is seeking a Data Analyst to support the development and expansion of a proprietary in-house analytics platform. This role is ideal for someone with a strong technical background in digital analytics and data visualization, and who thrives in a fast-paced, data-driven environment. Key Responsibilities: * Collaborate with data engineering teams to implement new data streams and enhance tracking capabilities * Build and maintain interactive dashboards using Tableau (or similar tools like Power BI) * Integrate new attributes and tracking mechanisms to improve digital analytics coverage * Provide actionable insights into user behavior, including search patterns, booking activity, and conversion metrics * Document processes, data flows, and technical specifications to support scalability and future enhancements * Lay the foundation for a scalable analytics platform that will evolve to deliver deeper business insights