Bangkok, THA
2 days ago
Customization, KOL and E-commerce Specialist
Job Location Bangkok Job Description Overview of the Job Are you passionate about driving business impact through e-commerce, influencer marketing, and product customization? Do you thrive in a fast-paced environment where you can collaborate with multiple teams to create significant results? You will play a critical role in shaping Thailand’s P&G business across three key areas: 1. Customization Specialist – Lead Thailand’s customization projects by working closely with Brand manager to develop product customizations and coordinating with supply team to ensure magnificent execution. 2. Haircare E-commerce Specialist – Oversee Thailand’s Haircare e-commerce operations, analyze performance, and collaborate with Brand manager to craft strategies that drive business growth. 3. KOL Specialist – Manage KOL (Key Opinion Leader) partnerships, assess influencer effectiveness, and lead all aspects of the end-to-end process from script review to final asset approval. This role requires a strong mix of analytical skills, partner management, and a deep understanding of digital and e-commerce trends. Key Responsibilities Customization Management: + Serve as the main point of contact for customization requests from the brand team + Work closely with the supply chain to ensure smooth execution of product customizations + Track project progress and resolve potential roadblocks + Handle and improve the marketing initiatives' cost and budget to get the best result + Brand CAM / TAM : Ensure the Translation claims fit is accurate, fits with local insights, and business intent and is in line with the technical guideline (regulatory/legal) and high-reaching as per marketing strategy E-commerce Operations & Analysis: + Handle the e-commerce operations for Thailand’s haircare category + Analyze performance data and translate insights into strategic actions + Collaborate with the brand manager to optimize online sales and visibility KOL & Influencer Strategy: + Work closely with the brand manager and KOL agencies to identify the right influencers for the brand + Evaluate the effectiveness of KOL strategies and recommend improvements + Be responsible for the KOL content approval process, including reviewing scripts and final assets. Job Qualifications Qualifications + Bachelor/ Or Master degree in Business, Marketing, Communications, or a related field. With an excellent academic background (Open for Fresh grad) + Strong analytical skills with the ability to interpret data and translate it into actionable insights. + Excellent project management skills with the ability to handle multiple tasks simultaneously. + Experience working with cross-functional teams and external partners. + Strong communication and partner leadership skills. + Familiarity with e-commerce platforms, digital marketing tools, and influencer management is a plus + Proficient in English and Thai Job Schedule Full time Job Number R000125196 Job Segmentation Recent Grads/Entry Level (Job Segmentation)
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