**Quote from Hiring Manager** Brown-Forman GTR supports our highest ambition of Nothing Better in Market with a unique space, mindset and time that enables deeper connection and meaning with our unique portfolio. The Travel Retail Channel is one of the most dynamic and resilient retail environments where the super premium + offering shines and is king, and is composed by various channels such as Airport, Airlines, Cruise lines, Border stores, and Military where the brand building occasions are diverse and specific. The GTR Customer Marketing Team is composed of passionate leaders who collaborate everyday to enrich the traveler’s journey with an elevated brand & shopping experience. **Meaningful Work From Day One** Support the Travel Retail Customers across the Americas region, covering various channels reporting to the GTR Americas Customer Marketing Manager, by executing promotions that leverage key channel strategies and increase travelers demand, strengthen customer relationships and grow our brands within the region. Be responsible for coordinating the promotional and merchandising initiatives for Brown-Forman across the different TR channels. The Customer Marketing Specialist is responsible for ensuring promotions meet brands’ goals and regional objectives, are on time, stay within budget and are aligned with local markets when applicable. **What You Can Expect** **Implement the Marketing and Promotional Planning in Airports, Cruise lines and Airlines** + Timely develop and manage the promotional calendars and merchandising activities + Coordinate point of sale materials and ensure timely delivery and within brand spend budget + Manage permanent visibilities with planograms projects, order merchandising POS for customers + Manage and track the marketing budgets + Complete evaluations for all promotions and merchandising activity including sales uplift analysis and cost review using the internal M&E tracker tool (Measurement & Evaluation) + Plan, activate and review promotional events ensuring they are in line with legal standards **Collaborate & partner with Customers, internal & external partners** + Collaborate with internal and external partners, including the global GTR team. Work with B-F Design, B-F Legal, relevant internal B-F teams, agencies and suppliers to ensure optimal execution. + Build and maintain relationships with domestic teams to keep up to date on local brand strategies and activity + Participate in customer meetings + Assist in sales and marketing Ad-Hoc projects as defined by the GTR Global Marketing team and the Americas GTR Commercial leads. Including trade shows and customer events. + Initiate and develop second communication channel with customers’ marketing teams **Inform the Customer's digital ecosystem planning** + Lead the planning related to the Customer’s Digital Ecosystem. + Manage the digital shelf: ensure our brands have a consistent and strong presence on our customers eCom channels. + Liaise regularly with the GTR Marketing team to ensure the regional Customer Digital action plan is rooted and fully integrated into the broader B-F GTR integrated communication strategies & plans + Properly measure, evaluate and optimize all digital campaigns **What You Bring to the Table** We are looking for a dynamic and ambitious marketer to join our team. You are a strategic thinker and a flawless executor, passionate about luxury brands and driven to achieve our "Nothing Better in the Market" ambition. **Core Skills & Experience:** + Proven Trade Marketing Experience: A marketer with a background in trade or brand marketing, ideally with a successful track record in the premium spirits with a strong on-trade background. + Channel Knowledge: You have experience in the international business environment, with direct knowledge of the unique dynamics of Airports and/or cruise lines + Commercial Acumen: You are fluent in using the full marketing mix to achieve brand and business objectives. + Agency Management: Demonstrated ability to manage outside agency partners to deliver exceptional work that meets brand standards and business goals. + Analytical Skills: You possess strong analytical skills with proficiency in Excel/Google Sheets and the aptitude to quickly master industry tools like Paxsmart and IWSR. **Execution & Project Management:** + Master of Project Management: You excel at managing a high volume of complex projects simultaneously, ensuring every milestone is met on time and on budget. + Cross-Functional Management: You have a history of successfully leading projects that require seamless collaboration across different functions and teams. **Communication & Interpersonal Skills:** + Exceptional Communicator: You possess excellent oral and written communication skills with the ability to create and deliver impactful presentations. + Strong Relationship Builder: Your interpersonal skills are a key strength, allowing you to develop and maintain effective working relationships with both internal and external stakeholders. **Mindset & Personal Attributes:** + Curious & Driven: You demonstrate a genuine desire for new knowledge, experiences, and challenges, consistently keeping up with market trends and sharing best practices. + Global & Flexible: You have the readiness and ability to travel internationally if needed and are comfortable working flexible hours to connect with a global team. + (For Brown-Forman Internal Candidates) You are fluent in applying the BF Way of Brand Building to all marketing initiatives. **What Makes You Unique** + A business & brand Champion – manage through ambiguity and adversity to deliver projects as planned with support from other functions within the organization. + A great Collaborator – Building productive internal & external relationships with a diverse and global audience of stakeholders. + Curious – a quick learner with a lively sense of curiosity, energy and good humor. Strong analytical skills. Excellent attention to detail. Forward thinking and strategic mindset. **Who We Are** We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. **What We Offer** Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. \#LI #jackdaniels Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Business Area: Europe, Africa, APAC Division Function: Trade Marketing City: Louisville State: Kentucky Country: USA Req ID: JR-00009357