Responsibilities Act as a partner with Sales key account – CVS to develop strategic Channel Plans and lead the implementation of strategy for channel sustainable growth Ensure successful execution and, integrated programs (existing & new products of assigned products), in alignment with sales & marketing functions. Develop and control trade promotion budget via A&M TMK, and CCR TMK and D&A of CVS. Explore new business opportunity and grow assigned products’ portfolio & category - representing customer marketing team, to lead and lead assigned projects, e.g. JBP, Workshop, trail project and etc. Work collaborative with Shopper-insights manager to conduct bespoke research & leverage existing research to develop Channel-Strategy Business Results Annual Volume Objective Plan across all categories, all brands in CVS Integrated trade marketing calendar Cost (TM & TM process) Continuous improve store coverage Improve share of assortment Lead Category-Management project Define & develop “Channel Strategy - by FORMAT, by Channel Work closely with Key Account, cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously. Developing business skills & taking lead on category initiatives, in order to grow category across segment Lead Assortment Review for SKUs’ Rationalization Lead Assortment Review for Regularly monitoring Pricing & Promotion compliance with defined strategy, assortment strategy Co-lead to work with Revenue Manager on Pack-Price Strategy and execute for every new pack-price launching Qualifications Bachelor Degree in related field 4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing Leadership skills, Strong project mgt skills, able to lead and drive actions Strong analytical skills, turning insight into actions. Innovative thinking: able to lead team in new ways of thinking and Execution. Good relationship building and teamwork Good planning and managing performance of self Initiative and flexible Work well under pressure Good command in both Thai & English Computer literature in Microsoft Office Experienced in Channel development and driving category-captaincy would be benefit Experienced with direct retailers’ contacts or shopper research/category management process Strong in dealing with data-intelligence agency Experienced in Channel development Strong in dealing with data-intelligence agency