Customer Loyalty Specialist, Retention
Liberty Latin America
**What's The Role**
The role of the **Retention Customer Loyalty Specialist** in **Trinidad** is to support the design and execution of churn reduction and customer retention programs for B2B customers. This role focuses on analyzing customer behavior, running targeted campaigns, and using data to improve loyalty and reduce revenue loss. The specialist works across teams like Marketing, Product, Customer Experience, and Sales to deliver results.
**What You'll Do**
**Strategic Leadership & Vision**
+ Take the actions as part of the team for enterprise-wide churn and retention strategy across B2B ensuring alignment with commercial objectives.
+ Drive customer-centric transformation by integrating retention into long-term product roadmaps and CVP planning.
+ Serve as a strategic advisor to executive leadership on churn risks, retention forecasts, and CX innovation.
**Churn Analysis & Reporting**
+ Monitor and analyze customer churn trends across B2B segments, and reasons that are triggering them.
+ Build and maintain churn dashboards using tools like Tableau and Salesforce, Power BI.
+ Use of different data sources and data bases to create a sounded view of customer and the data needed to mitigate churn.
+ Identify high-risk segments using data models and suggest targeted actions.
**Customer Analytics & Insights**
+ Oversee advanced analytics to uncover churn drivers, segmentation models, and predictive indicators.
+ Own and evolve churn KPIs and dashboards to deliver actionable insights to C-Level stakeholders.
+ Leverage AI/ML tools to scale proactive retention efforts across the customer lifecycle.
**Retention Campaign Execution**
+ Help plan and execute retention campaigns such as win-back programs, loyalty offers and saving tactics. And be part of long and large negotiation of top accounts in B2B segment.
+ Personalize communication using customer behavior data.
+ Track campaign performance and report on ROI.
+ Execute the work needed to comply with Churn goals for B2B.
**Customer Journey Support**
+ Map churn-related touchpoints and assist in improving key parts of the customer journey.
+ Use customer feedback to recommend improvements to products or services.
**Enterprise Collaboration & Influence**
+ Work cross-functionally with Commercial, CX, Finance, Product, and Technology teams to institutionalize churn prevention actions.
+ Has input on CX tools, CRM systems, and data platforms to strengthen retention infrastructure.
+ Share insights regularly to help improve the customer value proposition.
+ Work closely with teams in Sales, Product, and Customer Experience to align retention goals.
**Tools**
+ Use platforms like Salesforce, Tableau, and SQL to manage data and campaign execution.
+ Support integration of churn insights into CRM systems for better targeting.
+ Create local and regional benchmarks and data to be able to better negotiate contracts.
**What You'll Need**
**Knowledge & Experience**
+ Education: Bachelor’s degree in business, Marketing, Analytics, Computer Science.
+ Experience: 3–6 years in customer retention, business analytics, or customer lifecycle management—ideally in telecom or B2B services.
+ Tools: Experience with data tools (e.g., SQL, Python, BI analytics), CRM platforms, and reporting dashboards.
+ Excel and PowerPoint to show work to senior management.
**Skills & Abilities**
+ Strong problem-solving and analytical skills.
+ Excellent communication and interpersonal abilities.
+ Ability to work collaboratively with cross-functional teams.
+ Proactive and customer-focused approach.
**Who We Are**
We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands Liberty Latin America, Liberty Networks, Liberty Caribbean, Liberty Business, Liberty Caribbean ICT, Cable & Wireless, Cable & Wireless Business, Bahamas Telecommunication (BTC), FLOW, VTR, Liberty Puerto Rico & USVI, Liberty Costa Rica, and Más Móvil. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the región
**Why Join Us**
Technology excites us, enables us, and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing a beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.
_Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws._
\#LI-KW1
**What You'll Need**
**Knowledge & Experience**
+ Education: Bachelor’s degree in business, Marketing, Analytics, Computer Science.
+ Experience: 3–6 years in customer retention, business analytics, or customer lifecycle management—ideally in telecom or B2B services.
+ Tools: Experience with data tools (e.g., SQL, Python, BI analytics), CRM platforms, and reporting dashboards.
+ Excel and PowerPoint to show work to senior management.
**Skills & Abilities**
+ Strong problem-solving and analytical skills.
+ Excellent communication and interpersonal abilities.
+ Ability to work collaboratively with cross-functional teams.
+ Proactive and customer-focused approach.
**Who We Are**
We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands Liberty Latin America, Liberty Networks, Liberty Caribbean, Liberty Business, Liberty Caribbean ICT, Cable & Wireless, Cable & Wireless Business, Bahamas Telecommunication (BTC), FLOW, VTR, Liberty Puerto Rico & USVI, Liberty Costa Rica, and Más Móvil. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the región
**Why Join Us**
Technology excites us, enables us, and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing a beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.
_Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws._
\#LI-KW1
**What You'll Do**
**Strategic Leadership & Vision**
+ Take the actions as part of the team for enterprise-wide churn and retention strategy across B2B ensuring alignment with commercial objectives.
+ Drive customer-centric transformation by integrating retention into long-term product roadmaps and CVP planning.
+ Serve as a strategic advisor to executive leadership on churn risks, retention forecasts, and CX innovation.
**Churn Analysis & Reporting**
+ Monitor and analyze customer churn trends across B2B segments, and reasons that are triggering them.
+ Build and maintain churn dashboards using tools like Tableau and Salesforce, Power BI.
+ Use of different data sources and data bases to create a sounded view of customer and the data needed to mitigate churn.
+ Identify high-risk segments using data models and suggest targeted actions.
**Customer Analytics & Insights**
+ Oversee advanced analytics to uncover churn drivers, segmentation models, and predictive indicators.
+ Own and evolve churn KPIs and dashboards to deliver actionable insights to C-Level stakeholders.
+ Leverage AI/ML tools to scale proactive retention efforts across the customer lifecycle.
**Retention Campaign Execution**
+ Help plan and execute retention campaigns such as win-back programs, loyalty offers and saving tactics. And be part of long and large negotiation of top accounts in B2B segment.
+ Personalize communication using customer behavior data.
+ Track campaign performance and report on ROI.
+ Execute the work needed to comply with Churn goals for B2B.
**Customer Journey Support**
+ Map churn-related touchpoints and assist in improving key parts of the customer journey.
+ Use customer feedback to recommend improvements to products or services.
**Enterprise Collaboration & Influence**
+ Work cross-functionally with Commercial, CX, Finance, Product, and Technology teams to institutionalize churn prevention actions.
+ Has input on CX tools, CRM systems, and data platforms to strengthen retention infrastructure.
+ Share insights regularly to help improve the customer value proposition.
+ Work closely with teams in Sales, Product, and Customer Experience to align retention goals.
**Tools**
+ Use platforms like Salesforce, Tableau, and SQL to manage data and campaign execution.
+ Support integration of churn insights into CRM systems for better targeting.
+ Create local and regional benchmarks and data to be able to better negotiate contracts.
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