Job Description · This is a hybrid role combining Product Owner and Project Manager responsibilities · Focused on enabling customer journeys using Adobe Journey Optimizer   · Key Responsibilities  · Analyze existing customer journeys:   o Identify where journeys are currently being sent   o Assess integrations needed to activate journeys across platforms   o Define actual requirements for each journey   o Confirm availability of necessary data within the platform  · Evaluate and plan migration:   o Review current journeys and determine how to migrate them into AJO   o Identify platform capabilities that can support new customer experiences  · Solution design and enablement:   o Develop solutions to enable and optimize customer journeys   o Build enablement frameworks and roadmaps to unlock journey capabilities   o Drive adoption of new journeys as they are released  · Stakeholder collaboration:   o Work closely with marketing clients to ensure alignment with business needs   o Educate clients on the initiative and its connection to paid media strategy   o Support hands-on-keyboard clients by solving for their specific needs  · Cross-functional coordination:   o Collaborate with digital teams to close the loop on customer journeys · Ensure integration of journey efforts with broader digital and media strategies We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements · 5+ years of Product Ownership experience, with a strong background in Project Management and leading long-term implementation delivery · Proven ability to build and manage roadmaps for customer journey platforms preferably in Adobe Journey Optimizer (AJO) or a similar modern customer journey platform such as Salesforce Journey Builder · Solid understanding of platform integrations and system architecture · Able to identify integration needs and implement solutions · Skilled in translating marketing use cases into technical requirements, focusing on epics and features · Effective collaboration with technical teams to ensure feasibility and alignment with business goals · Partner closely with marketing stakeholders to support client needs and drive adoption · Ensure efforts are integrated with paid media strategy and digital teams to close the loop on customer journeys · Hands-on experience with Adobe Journey Optimizer · Basic coding experience, with the ability to understand and contribute to technical implementation when needed