We are looking for a results-oriented Customer Engagement Specialist to join our Growth Marketing team at Manulife Philippines. This role supports the design and execution of customer engagement strategies that drive growth, improve loyalty, and increase the lifetime value of customer relationships. **Position Responsibilities:** + Customer Growth Initiatives: Support the development and execution of strategies that drive customer growth and maximize lifetime value, with a focus on upsell and cross-sell opportunities. Manage resell initiatives tailed for distributors under the LeadGen360 program (including onboarding, training support, incentive campaigns, performance tracking, and sales enablement) with the objective of achieving resell sales targets (ie. sales attribution of Resell customers to total agency sales). + Cross-functional Collaboration: Work closely with teams across distribution, IT, and marketing to design and implement customer journeys and engagement initiatives that support business growth. + MarTech and Automation: Utilize marketing technology tools and automation platforms to help design and execute customer engagement strategies, communications, and campaigns. + Customer Retention and Loyalty Programs: Assist in the development and rollout of customer promos and incentive programs aimed at improving loyalty, persistency, and retention, and supporting Manulife’s digital transformation efforts (ie. usage of self-service apps). + Campaign and Content Execution: Oversee the creation and delivery of customer-centric content and marketing campaigns tailored to customer needs and behaviors. + Performance Tracking: Monitor key performance indicators to evaluate the effectiveness of engagement strategies and provide insights for continuous improvement. + Market and Industry Awareness: Stay updated on customer engagement trends, tools, and best practices to support innovation and relevance in campaign strategies. **Required Qualifications:** + Bachelor’s degree in Marketing, Business, Management, or a related field + 5–7 years of experience in customer engagement, marketing, or related roles + Strong communication and collaboration skills + Experience managing projects and working with cross-functional teams + Ability to work collaboratively and manage multiple projects simultaneously + Proficiency in MS Office (Word, Excel, PowerPoint) **Preferred Qualifications:** + Experience in the insurance or financial services industry + Familiarity with CRM systems and marketing automation tools (ie. SalesForce Marketing Cloud) + Exposure to project management practices or tools + Experience with data visualization tools (e.g., Power BI) + Familiarity with GenAI tools (e.g., ChatGPT) is a plus **When you join our team:** + We’ll empower you to learn and grow the career you want. + We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. + As part of our global team, we’ll support you in shaping the future you want to see. **Acerca de Manulife y John Hancock** Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com . **Manulife es un empleador que ofrece igualdad de oportunidades** En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a recruitment@manulife.com . **Modalidades de Trabajo** Híbrido