Customer Development Advisor

Responsible for creating customer and market development strategies in support of the corporation's strategic plan.

Facilitates cross-functional teams of executives, managers and employees to support customer and market development strategies. Uses advanced customer relationship management (CRM) technology to analyze customer data to perform market segmentation, predictive modeling, customer scenario planning, and to prioritize business requirements and build customer and business process flows. Provides strategic recommendations for population-level customer acquisition and development in support of the organization's goals to grow volume and market share and fulfill the organization's vision, mission and strategic imperatives.

 

EducationMaster's Degree Business Administration or Marketing with three ( 3) years leadership in marketing or business developmentBachelor's Level Degree ( Business, Marketing preferred) with six (6) to eight ( 8) years experience in Strategic Marketing and business development

Certification/Licensure

No specific certification or licensure requirements

ExperienceMaster's Degree Business Administration or Marketing with three ( 3) years leadership in marketing or business developmentBachelor's Level Degree ( Business, Marketing preferred) with six (6) to eight ( 8) years experience in Strategic Marketing and business developmentDemonstrated expertise in strategic marketing and business development, and a demonstrated proficiency analyzing customer databases and population health data and translating data into effective CRM strategiesDemonstrated ability working with CRM platforms and related technology. Experience in successfully developing and implementing strategic marketing plans, market analysis, financial analysis, budget planning across multiple business unitsExperience in high technology marketing and digital marketing is required. Strong written and verbal communications skills are required. Solid knowledge of healthcare industry is strongly preferred. Demonstrated ability to elicit support and enthusiasm from corporate executives, managers, employees, and supporting departments to effectively implement the corporate vision and mission through divisional or business specific units.

Marketing Advisor Health Plans Healthcare Business Development

We provide market-competitive compensation packages, inclusive of base pay, incentives, and benefits. The base pay rate for Full Time employment is:$69,742.40-$116,251.20. Additional compensation may be available for this role such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.