Why join us

Joining the CRM team at Sainsbury's offers a unique opportunity to drive value from customer relationships across our brands, shaping CRM strategies to deliver business growth and long-term customer loyalty. As a CRM Marketing Manager, you will have the chance to lead strategic planning, execution, and reporting of loyalty programmes, working collaboratively with diverse teams to innovate and optimise customer engagement. With a focus on customer-centric campaigns, continuous improvement through testing, and a supportive work environment, this role provides a platform for professional growth and the satisfaction of delivering impactful results that shape the future of customer relationships in the retail sector.

What you'll do

As the CRM Marketing Manager for Sainsbury's, you will be responsible for developing and executing the CRM strategy for the brand, focusing on driving customer and business benefits through CRM activities. Your role will involve collaborating with internal teams and agencies to design and implement plans, ensuring all initiatives are delivered with strategic, creative, and operational excellence. You will work closely with the Analytics team to define data planning and targeting strategies, develop measurable KPIs, and continuously optimise campaigns through test and learning methodologies. Additionally, you will have the opportunity to lead and manage the Marketing Executive role, oversee the execution of campaigns, manage relationships with offshore colleagues, and contribute to the overall success of the Loyalty and CRM programmes with a customer-centric approach.

Who you are

As a CRM Marketing Manager for Sainsbury's, you are a seasoned professional with a deep understanding of loyalty marketing principles and a track record of delivering successful CRM programmes within the retail sector. With strong commercial acumen and a customer-centric approach, you excel in developing and executing strategic CRM strategies to drive incremental revenue growth, enhance customer engagement, and achieve business objectives. Your ability to influence stakeholders, prioritise effectively, and lead cross-functional teams demonstrates your capability to drive impactful campaigns and deliver measurable results.

Essential Criteria

Demonstrated experience in loyalty marketing principles within the retail sector. Proven experience delivering CRM programmes that achieve measurable outcomes. Hands-on experience working across multiple channels and using campaign management tools. Experience managing a team to deliver right first-time marketing campaigns in a fast paced retail environment. Experience managing marketing budgets.

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