The Manager, Creative Technology, drives the integration and application of creative technology solutions to enable tech-augmented marketing for The Coca-Cola Company. This role is responsible for leveraging generative AI and creative automation to generate and deliver high-quality adaptations across channels and markets. The Manager will ensure the delivery of adaptations in a playbook or toolkit format and manage their deployment to the Digital Asset Management (DAM) system, supporting speed, personalization, and creative excellence. **What You Will Do for Us** **Lead Creative Technology Integration:** + Champion the use of Adobe Fizzion, Firefly, GenStudio, and other emerging creative technology platforms to accelerate content adaptation and personalization at scale. + Develop and implement scalable creative technology solutions to support performance marketing and content supply chain optimization. **Generate and Deliver Adaptations:** + Use creative technology to generate adaptations of content for media, print, packaging, and digital channels. + Ensure delivery of adaptations in a standardized playbook or toolkit format, and manage their upload and organization within the DAM system. **Automation & Workflow:** + Automate content workflows to accelerate production timelines while maintaining high creative standards. + Implement quality control and governance mechanisms to ensure brand integrity across all generated content. **Capability Building:** + Stay current with emerging technologies in generative AI, creative automation, and digital experience platforms. **Qualifications & Requirements** + Bachelor's degree in Creative Technology, Digital Media, Computer Science, or related field. + 2+ years of experience in creative technology, digital innovation, or creative operations, ideally within a marketing or agency environment. + Proficiency with Adobe Creative Cloud, Adobe Firefly, GenStudio, and other generative AI platforms. + Strong understanding of personalization strategies, content supply chains, and performance marketing. + Experience with automation tools, APIs, and data-driven content systems is a plus. + Excellent communication skills and the ability to explain complex technical concepts to non-technical stakeholders. **Preferred Skills** + Familiarity with MarTech stacks, DAM systems, and content orchestration platforms. + Experience with interactive content, motion design, or web-based creative experiences. + Passion for innovation, experimentation, and scaling creative excellence. **Skills** Marketing Strategies; Content Creation; Cross-Functional Teamwork; Brand Marketing; Creative Strategies; Agency Management All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire. Pay Range:$106,800 - $138,500 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.