Santa Monica, CA, US
1 day ago
Creative Strategist, Twitch Brand Partnership Studio
The mission of the Brand Partnership Studio is to empower brands to authentically engage live communities on Twitch. Reporting to the Creative Strategy Lead, US, the Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica or New York offices. You will guide brands on how to best leverage Twitch, the gaming industry, and live streaming technology to reach customers in a meaningful way.

The Brand Partnership Studio brings streamers visibility and value across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness Twitch streamers and community behaviors with compelling content and tech.

Key job responsibilities
You will respond to client RFPs with compelling proposals that serve the brand’s needs while leveraging the best of Twitch’s platform, products, and talent.
You will attend client meetings, pitches, and collaborative work sessions to translate, educate, and evangelize Twitch to our advertising clients.
You will help articulate high-concept ideas and proposals to sellers, media agencies, and clients to ensure they’re effectively communicated.
You will conceptualize campaigns in a fast-paced, collaborative environment while juggling multiple projects with multiple stakeholders.
You will help identify advertiser vertical needs and content gaps, contributing to the creation of proactive packages to address them
You will ensure that all concepts delivered meet Amazon's bar-raising standard.


A day in the life
Reporting to the Creative Strategy Lead, US, the Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica or New York offices. He or she will guide brands on how to best leverage Twitch streamers, the gaming industry, and live streaming technology to reach customers in a meaningful way.
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