This role is part of a centralized creative team supporting the Asset Management line of business at a global scale. This team will work with different partners to initiate the creative strategy.

As a Creative Marketing Senior Associate within Asset Management, you will develop and execute content plans for inclusive, usable product experiences and play a pivotal role in shaping customer experiences through content. You will lead important initiatives and solutions to complex problems and collaborate with cross-functional teams. You will leverage your expertise in content design and content architecture, providing guidance and direction in the narrative structure of products and services.

Job responsibilities:

Develop and implement content design strategies for multiple components of a product or a series of small products, ensuring alignment with business requirements and user experience goals. Facilitate end-to-end discovery workshops with designers to gain a better understanding of the underlying narrative and optimal content architecture required to make the product intuitive and highly usable. Use content models and taxonomies to design, structure, and organize digital content to effectively guide customers through the experience and simplify complex technical concepts. Collaborate with cross-product teams to develop consistent voice and narrative structures across products and services. Champion inclusive language for a diverse audience, ensuring seamless, positive interactions throughout the customer journey.

Required qualifications, capabilities, and skills:

5+ years of experience or equivalent expertise in content design, editing, writing, strategy, process, and architecture, focusing on digital products and platforms. Ability to design effective content architecture, organizing and structuring content for enhanced user experience and easy navigation within products or websites. Expertise in written and verbal storytelling, crafting clear, engaging content that effectively clarifies complex concepts for diverse audiences, adhering to industry standards and best practices. Extensive experience facilitating workshops for product and experience design, creating compelling content journeys. Advanced technical literacy and deep understanding of content platforms and their impact on user experience.

Preferred qualifications, capabilities, and skills:

Experience in Asset Management or another highly regulated organization.