They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we’re in the business of serving those who serve our guests. Whether you’re designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we’re all in good company. **What You'll Do - You'll Make the Moment** Creative Strategy & Leadership + Develop and implement a cohesive creative strategy aligned with the brand’s mission and goals. + Lead creative development for branding, marketing materials, menus, digital campaigns, in-restaurant experiences, packaging, merch, internal needs, and special projects. + Partner with external agencies on concept creation for seasonal promotions, new menu launches, and events. + Stay ahead of industry trends, ensuring the brand remains fresh, innovative, and competitive. Team Leadership & Collaboration + Manage and inspire a team of producers, designers, photographers, and freelancers + Partner with VP Marketing Communications to build a business case and plan for team expansion, attracting top creative talent to Cracker Barrel. + Foster a culture of collaboration, creativity, and accountability across the creative team and broader organization. Operational Execution + Translate creative ideas into actionable plans that meet budgetary and time constraints. + Develop systems and processes to streamline workflows and optimize creative output. + Ensure consistency and quality across all brand touchpoints, from digital platforms to physical locations. Customer Experience & Brand Identity + Shape in-restaurant design elements, from ambiance to branded materials, ensuring a cohesive customer journey. + Maintain and evolve the brand’s voice, visual identity, and storytelling across channels. + Collaborate on packaging, signage, and other customer-facing materials to enhance the brand experience. + Oversee digital content development to support web, app and Cracker Barrel Rewards applications inline with digital and brand templates. Experience and Education: + Bachelor’s degree in Design, Marketing, Communications, or a related field (or equivalent experience). + 7+ years of experience in creative leadership, preferably in the restaurant, hospitality, or retail industry. Knowledge and Skills: + Proven ability to develop and execute innovative marketing and branding strategies. + Strong leadership skills with experience managing cross-functional teams and external vendors. + Excellent communication skills, with the ability to present and advocate for creative ideas. + Operational mindset with a focus on delivering results within deadlines and budgets. + Proficiency in design software and familiarity with digital marketing trends. + Comprehensive understanding of brand identity development and maintenance. + Expertise in restaurant, hospitality, or retail marketing strategies and trends. + Strong grasp of storytelling principles and their application across mediums. + Familiarity with digital marketing platforms, including social media, email marketing, and web design. + Knowledge of design software and tools (e.g., Adobe Creative Suite, Canva). + Insights into consumer behavior and customer experience optimization. + Awareness of budget management and project cost forecasting. + Ability to conceptualize and guide high-impact creative projects from ideation to execution. + Balancing creativity with a results-oriented mindset to meet business objectives. + Excellent verbal and written communication, including presenting creative ideas and receiving feedback constructively. + Strong interpersonal skills for working with cross-functional teams (e.g., marketing, operations, HR, culinary). + Ensuring all creative outputs align with brand standards and are of the highest quality. + Ability to pivot strategies in response to market trends or operational needs. Environment and Working Conditions: + Must be present at our in-house content studio facility at least 3 out of 5 working days a week. **Focus on You** We're all about making sure you're taken care of too. Here's what's in it for you: + Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities + Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program + Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development + Culture of Belonging:Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together + Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program + More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more! **A Little About Us** Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots -- always serving up more than a meal. **See for yourself. Apply now.** **Cracker Barrel is an equal opportunity employer.** Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. They say you are the company you keep—And at Cracker Barrel we take that seriously. Bringing together folks who share a sense of pride in their work, and joy in hospitality. While building teams where everyone can see how much their contribution is valued. Because making a difference in someone’s life can feel big—But it’s often the smallest moments that make the deepest impact. We’re all in this together—to make a real difference for our guests, every day. That’s why, at Cracker Barrel, you’re all in good company. Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it’s become even more—somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots—always serving up more than a meal. In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566. Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.