At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests and, most importantly, our Associates. In fact, we see a day when each will say, “I can’t live without them.”

Our SpartanNash family of Associates is 20,000 strong, ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists. Each of them plays an integral role in SpartanNash’s People First culture, Operational Excellence and Insights that Drive Solutions. Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W. - Byron Center, Michigan 49315

Job Description:

Position Summary

The ​Creative Design Manager will elevate SpartanNash creative for retail stores, independent customers and our OwnBrands through impactful, consumer-driven storytelling. This role delivers comprehensive solutions to drive measurable results against the creative briefs from our internal and external clients.

Here's What You'll Do

Creative Vision & Strategy

Spearhead the creation and execution of marketing assets across various channels that resonate with our target audiences; ensuring that our banners and brands appeal to existing and prospective customers and shoppers through engaging content.

Communicate with a clear vision and direction across cross-functional teams and stakeholders, balancing creativity with business objectives.

Creative Operations & Innovation

Bring a forward-thinking approach to creative development—staying current on trends, technologies, and tools that can evolve our storytelling.

Champion design testing methodologies to refine assets based on consumer behavior and data insights.

Introduce scalable, self-service creative solutions and systems (e.g., desktop publishing, templates, and third-party design tools).

Team Leadership & Excellence

Inspire, lead, and develop a high-performing graphic design team, ensuring workflow efficiency and creative excellence.

Establish best-in-class creative processes, ensuring projects are delivered on time, on budget, and on brief.

Foster a culture of innovation, collaboration, and continuous improvement.

Collaboration & Business Alignment

Partner closely with internal/external clients to understand their design needs and objectives, introduce new concepts and offerings when applicable.

Be a liaison with other departments, such as sales and merchandising, to integrate functional and aesthetic design requirements into their targeted communications.

Additional Responsibilities

Take on additional responsibilities as assigned or as the business needs to evolve.

Here's What You'll Need

Education

Bachelor's degree in marketing, Creative Management, Business Administration, or related field. An MBA is preferred.

Equivalent combinations of education and experience will be considered.

Experience

Minimum of 7+ years of experience in marketing or a related field.

At least 5+ years in leadership roles, demonstrating expertise in portfolio and brand management, strategic planning, and team leadership.

Proven success in building, scaling, and evolving brand experiences across omnichannel platforms.

Skills & Competencies

Strong conceptual thinker with a deep understanding of visual storytelling, brand identity, and consumer engagement.

High fluency in creative and production processes, including digital, social, print, and packaging.

Strong communication and presentation skills with the ability to influence at all levels.

Agile mindset with the ability to flex between high-level strategy and hands-on direction.

Strong business acumen and a passion for translating creative into measurable impact.

Travel Requirements

Willingness to travel, including overnight stays, up to 10% depending on business needs.

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Must frequently sit, walk and stand, use hands to handle, grasp, and twist objects, tools, or controls, and use both feet for repetitive movements as in operating foot controls. Must frequently walk, talk, crouch, kneel, bend, stoop, twist, and reach with the hands and arms. Ability to lift up to 75 pounds with assistance as needed. While performing the duties of this position, employees are subject to a warehouse environment and may frequently be exposed to changes in temperature and humidity based on assignment. The noise level in the work environment is usually moderate to high. Employees must be able to work weekends, holidays, days and night hours, and overtime as necessary and as assigned, and must be able to work in the condition specified for 8-10 hours shift as assigned. Travel requirements vary by assignment.

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans. 

We are not able to sponsor work visas for this position.