JLL empowers you to shape a brighter way.  

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

Purpose of the role:

The Creative Content Strategist role will lead brand development and content marketing initiatives for commercial real estate assets. This role combines strategic brand thinking, creative content development, and marketing collateral expertise to create compelling brand narratives and deliver integrated marketing campaigns that drive business growth and market positioning.

This role is a fixed term 12 month contract.

Key Responsibilities:

Develop comprehensive brand strategies and positioning specifically for CRE properties and portfolios, understanding what differentiates assets in competitive markets.

Conduct thorough research to identify unique positioning opportunities that set properties apart, using data and market insights to inform strategic brand decisions.

Create detailed brand guidelines, messaging frameworks, and documentation that ensure consistent brand expression across all marketing touchpoints and materials.

Partner closely with clients and internal stakeholders to conduct needs analysis, translating business objectives into actionable marketing insights and strategies.

Own the complete production process from concept to delivery—managing timelines, approvals, and execution of high-impact marketing materials using both existing guidelines and agency partnerships.

Develop content strategies and narrative frameworks that directly support business development objectives and strengthen market presence for Property Management services.

Work collaboratively with national Marketing, Customer Experience, and leasing teams to drive new business acquisition across all sectors and service lines.

Lead with strong customer orientation, acting as an advocate for end users in both internal strategy discussions and external client conversations.

Monitor CRE trends, emerging technologies, and marketing best practices to identify content innovation opportunities across new platforms, formats, and communities.

Track campaign performance, analyse results, and present data-driven recommendations and learnings to clients and internal teams to continuously optimise approach.
 

Sound like you? This is what we're looking for:

The ideal candidate is a results-driven creative with the ability to drive end-to-end campaign development, implementation and measurement working across varied projects and multiple brands.

Qualification in design, communications, marketing or a related field

Experience creating, managing and distributing written and visual content across owned, earned and paid media channels

Superior written and verbal communications skills and attention to detail

Ability to turn ideas and themes into timely, relevant and contextual content

Experience with CMS platforms

Good time management skills and ability to manage conflicting priorities
 

What you can expect from us: 

You’ll join an entrepreneurial, inclusive culture. One where the best inspires the best. Where like-minded people work naturally together to achieve great things.

As an organisation, we don’t just accept that we are a place of many different people, but we embrace it, we celebrate it, and we proactively support the needs that difference brings. JLL is committed to equal opportunity regardless of race, gender, age, sexual orientation or disability, and that is why, for more than a decade, we continue to rank among the World’s Most Ethical Companies.

Join JLL and embark on a journey where your skills, ideas, and contributions will be valued, and your career will be nurtured and advanced. Together, let's shape a brighter future for our clients, ourselves, and our global team.

ECREQ495164

Location:

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements.  We’re interested in getting to know you and what you bring to the table!

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

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Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.

For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.

For additional details please see our career site pages for each country.

For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here.

Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process –  you may email us at HRSCLeaves@jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.