Role Summary:

Pfizer is seeking a creative and forward-thinking Content Creator to bring global campaigns to life in our markets. You will be responsible for overseeing and managing all aspects of our content creation in the relevant channels for our market. You will play a crucial role in driving content creation, developing and executing content plans that align with our business/brand objectives and engage our target audiences. You will work with a variety of platforms and tools, including GenAI, to generate and refine content, and design tools to edit and localize visual elements for digital channels.

Working closely with local marketers and the Commercial Excellence & Innovation team, you will combine creative intelligence, editorial precision, and GenAI fluency to tailor messaging, visuals, and formats for regional needs. This role suits you if you enjoy combining creativity with technology, thrive on collaboration, and want to shape how Pfizer communicates with its audiences.

Role Responsibilities:

1.Content creation and timely implementation to relevant digital channels

Localize and adapt global or regional content to meet market, cultural, and regulatory requirements across digital channelsPlan, create, and edit engaging visual and written content that aligns with brand and campaign objectivesAssist in SEO/SEM projectsEnsure consistent application of Pfizer’s brand voice and identity across all touchpointsUnderstand briefs and collaborate with marketers to ensure needs are met

2. Scale up of best practices and synergies

Build and maintain reusable GenAI prompt libraries and content templates as well as image librariesTag content effectively, maximizing discoverability and re-use within the DAMChampion the adoption of GenAI and new content technologies to improve creative output and speed to market

Qualifications:

Education and experience

Relevant degree education (e.g. marketing, communication, business or equivalent)Strong experience within digital marketing and content creation; experience in digital agency environments preferredProven track record in ability to work and multi-task under pressure, respond quickly to changing situations in complex project environments, prepare responses/narrative quickly and clearly and use personal initiative

Skills

Strong story telling skills within different content formatsCommunication (verbal and written) and collaborative skills to build and maintain productive relationships

Knowledge

Understanding of pharmaceutical marketing compliance requirements of the marketExpertise in social media campaign execution and optimizationExpertise in the Adobe Suite (Canva, Abobe Creative Cloud), website analytics tools and website CMSExpertise in social media campaign execution and optimizationBasic knowledge of marketing automationFamiliarity with GenAI tools and AI-assisted creative workflows is a plus

Attributes

Commitment to continuous learning, proactively exploring new technologies and tools to enhance creative effectivenessDetail-oriented, with the ability to deliver high-quality work under multiple, critical deadlinesProactive and self-directive mindset

Organizational Relationship:

MarketingMedicalAI innovation (Digital) teamCMO MCD teamBusiness Analytics and Insights teamOmnichannel Insights LeadCommercial Excellence & Innovation (CEI) LeadRegional ICO CreateSmart Team

  
Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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