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CPG Market Research & Insight Lead – AI Agentic Product (MVP Launch)

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Please visit Fractal | Intelligence for Imagination for more information about Fractal

Location: New York / New Jersey

Note: This position is not eligible for Immigration Sponsorship at this time.
 

Responsibilities:

Act as the subject matter expert on market research, consumer insights, and innovation workflows in CPG.

Guide the team to design agentic fabric across concept development and validation, ensuring they reflect real-world research processes.

Translate complex research data into clear, actionable insights that inform product development, innovation stage-gates, marketing campaigns, and sales initiatives.

Partner with Product, Data Science, and GTM teams to ensure consumer behavior insights are embedded in MVP features.

Validate methodologies, ensure compliance with research standards, and align outputs with Fortune 500 CPG decision-making frameworks.

Work cross-functionally to create playbooks for consumer insight integration into the AI Agentic fabric.

Success Profile:

Proven track record in CPG market research and consumer insights, with hands-on experience guiding data-driven business decisions.

Skilled in qualitative and quantitative research methodologies, including panels, surveys, conjoint analysis, segmentation, and innovation testing.

Strong ability to influence cross-functional stakeholders by turning insights into strategies that drive innovation and growth.

Deep understanding of how research insights inform innovation stage-gate processes and accelerate concept-to-shelf timelines.

Qualifications and Skills:

10+ years of experience in Market Research, Consumer Insights, or Innovation Strategy within a Fortune 500 CPG company.

Hands-on experience leading research-to-insight translation for product development, marketing, and sales.

Expertise in advanced research methodologies, analytics platforms, and innovation workflows.

Strong communication skills, capable of presenting insights to executives and product teams with clarity and impact.

Bachelor’s degree in Marketing, Behavioral Science, or related field; MBA or advanced degree preferred.

Self-starter with a can-do attitude, highly collaborative in cross-functional, fast-paced environments.

Pay:

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.  The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.  At Fractal, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.  A reasonable estimate of the current range is: Up to $234,000. In addition, for the current performance period, you may be eligible for a discretionary bonus.

Benefits:

As a full-time employee of the company or as an hourly employee working more than 30 hours per week, you will be eligible to participate in the health, dental, vision, life insurance, and disability plans in accordance with the plan documents, which may be amended from time to time.  You will be eligible for benefits on the first day of employment with the Company.  In addition, you are eligible to participate in the Company 401(k) Plan after 30 days of employment, in accordance with the applicable plan terms.   The Company provides for 11 paid holidays and 12 weeks of Parental Leave. We also follow a “free time” PTO policy, allowing you the flexibility to take time needed for either sick time or vacation.

Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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