Role summary

Owns, defines and drives NoLa (North Latam) specific Terapeutic Area and Brand strategy and tactical plansPlan, develop, optimize and execute commercial activities of the portfolio Forecast revenue of the selected TA portfolio and A&P for key brandsGenerating revenue growth, drive product growth and lifecycle management, demand forecasting and Manage A&P for selected TA brands as well as ensuring the realization of profitability through market access toolsMatrix management & leadership to ensure optimal decision making between region, cluster and local cross functional teams for effective support of the brandProactively driving the development of brand strategies to maximize the brand growth in the different countries.Have deep region, customer, patient and competitor knowledge and insight, ideally within the selected portfolio space and effectively uses them to articulate and drive the brand strategies.Acts as the single-point ‘go-to person’ on all portfolio related matters, forms, represents the portfolio on all regional mattersLeads the portfolio cross-functional team in NoLa (North Latam) cluster.Collaborate with the global, regional brand team and other CBLs across the cluster/region in the development and delivery of regional initiatives and programs

Role responsibilities

Provides local insights and brand feedback to cluster or global team and Category Lead NoLaTailors and executes brand strategies to regional market needs, and defines regional priorities for the brandsSelects best-fitting modules from the global provided content and trans-create, customize, manage approval & roll-out of new promotional materials as neededAll needed material updating based on regulatory changesWorks closely with CoLab to ensure reuse metricsForecasts portfolio performance, track progress towards target, and active involvement for revenue adjustment throughout the year during LE processAllocates and executes in country brand marketing expensesDevelop brand plan/operating plan for selected portfolio in the region and continuously evaluating opportunities for the brandsDevelop and own the local omnichannel strategy and overall objectives as well as the commercial tactical in collaboration with content&channel managerCross-functional brand leadership across Customer Facing Colleagues, H&V, Commercial, Account management, medical, legal, regulatory, compliance, finance, logistic etc.Partners with Medical to identify and manage KOLs.Articulates and gains support for the brand objectives financially, strategically, and tactically, and can work across the matrix to obtain needed resourcesEnsure that all brand plans and activities are in full compliance with Pfizer SOPs, laws, and regulations in each country.

Organizational relationships

Marketing, Sales, Legal, Procurement, Compliance, H&V, Biopharma Operation, PGS, Medical,  Regulatory, Safety, Quality, Finance,

Qualifications

Min. 5 years of marketing or relevant function (market, access, PA) experience within the industryBachelor's Degree or equivalent requiredMaster's degree or MBA desiredEnglish is a must written and spokenUnderstanding on the healthcare environment and how to adapt strategies/initiatives to meet healthcare and patient needsMarketing, Customer and Competitor InsightMarketing ExecutionStrategic and Operational Business/Marketing PlanningData analysis, interpretation, and communicationsPerformance and Program MetricsFinancial and budgeting experienceExceptional interpersonal and influencing skillsExceptional collaboration/negotiationExceptional prioritization - among/across brands, resource-constrained contextVendor managementAbility to work in co-promotion and/or matrix structureLives up Pfizer values: Courage, Excellence, Equity and JoyAbility to work effectively under pressureExcellent time-management, well organized and self-motivatedProven ability to meet deadlines and successfully manage multiple projects simultaneously.Positive and supportive team player that can energize and motivate othersStrong analytical skills and ability to execute with accuracy, and ability to support compliance.Strong relationship building skills across departments.Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of resultsGood communication skills with a clear communication style, able to communicate with staff and management at all levels.Excellent presentations skills.Knowledge of general office procedures and equipmentMust be able to work independently 

 

EEO (Equal Employment Opportunity) & Employment Eligibility 

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

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