Strategic Responsibilities

Life Cycle Management: Lead the life cycle of existing brands and newly launched products, crafting and executing growth plans that propel our business forward.Strategy Development: Develop a visionary strategy roadmap for our rare disease portfolio, increasing our business impact and solidifying our position as industry leaders.Brand Plan Execution: Drive brand plans and spearhead multi-channel marketing initiatives, leveraging customer insights to create compelling campaigns.Analytics Utilization: Harness the power of analytics to assess business trends, deploy growth strategies, and mitigate risks.Financial Accountability: Oversee the financial aspects of our brands, including revenue, promotional budgets, and profitability.Stakeholder Identification: Identify and engage key stakeholders to expand our business opportunities and develop strategic partnerships.

New Product Launch Responsibilities

Business Opportunity Identification: Discover new business opportunities and develop proposals that capitalize on current market trends and therapy area landscapes.Strategy and Execution: Prepare and execute strategies that address unmet needs in the therapy area, ensuring successful product launches.Stakeholder Collaboration: Collaborate with internal and external stakeholders to develop and implement new product launch strategies.Capability Building: Identify and address the needs of stakeholders, developing strategies with measurable outcomes to enhance their capabilities.

Operational Responsibilities

Implementation Plan: Define and implement brand strategies, monitor SLAs with stakeholders to ensure seamless execution.Marketing Campaigns: Design creative marketing campaigns, cascade them to target customers, and train the sales force to maximize impact.External Liaison: Partner with external agencies to deliver brand initiatives that resonate with our audience.Performance Monitoring: Utilize tools to monitor business performance and the external environment, taking corrective actions as needed.Budget Utilization: Strategically plan and allocate marketing budgets to maximize return on investment.Sales Team Support: Provide timely insights to the sales team, ensuring brand health and achieving market share, sales, and profit objectives.Scientific Relationships: Foster and maintain scientific relationships with KOLs, medical societies, government institutes, and centers of excellence.Field Visits: Conduct regular field visits to gather customer insights and ensure the effective implementation of marketing plans.

Compliance Responsibilities

Process Compliance: Ensure adherence to Pfizer policies and industry guidelines in the execution of brand strategies.Content Validation: Collaborate with the Medical and Marketing teams to validate content.Risk Assessment: Perform periodic risk assessments and define mitigation plans for programs and campaigns.Regulatory Adherence: Comply with regulatory guidelines while designing brand campaigns.

Basic Qualifications

MBA in MarketingOver 5 years of experience in Brand/Product management, preferably in Rare Diseases, Endocrinology, or other specialized innovative therapy areas.Strong understanding of the Indian healthcare market and pharmaceutical industry.Experience working with government stakeholders and key business decision-makers.Proven track record in endocrine, hematology, hemophilia, and bleeding disorders.Ability to work in a matrix organization and develop structured project plans.Commitment to the highest ethical standards.Expertise in multi-channel marketing and stakeholder engagement.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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