Role summary

Owns, defines and drives NoLa specific Terapeutic Area and Brand strategy and tactical plans

Plan, develop, optimize and execute commercial activities of the portfolio 

Forecast revenue of the selected TA portfolio and A&P for key brands

Generating revenue growth, drive product growth and lifecycle management, demand forecasting and Manage A&P for selected TA brands as well as ensuring the realization of profitability through market access tools

Matrix management & leadership to ensure optimal decision making between region, cluster and local cross functional teams for effective support of the brand

Proactively driving the development of brand strategies to maximize the brand growth in the different countries.

Have deep region, customer, patient and competitor knowledge and insight, ideally within the selected portfolio space and effectively uses them to articulate and drive the brand strategies.

Acts as the single-point ‘go-to person’ on all portfolio related matters, forms, represents the portfolio on all regional matters

Leads the portfolio cross-functional team in NoLa cluster.

Collaborate with the global, regional brand team and other CBLs across the cluster/region in the development and delivery of regional initiatives and programs

Role responsibilities

Provides local insights and brand feedback to cluster or global team and Category Lead NoLa

Tailors and executes brand strategies to regional market needs, and defines regional priorities for the brands

Selects best-fitting modules from the global provided content and trans-create, customize, manage approval & roll-out of new promotional materials as needed

All needed material updating based on regulatory changes

Works closely with CoLab to ensure reuse metrics

Forecasts portfolio performance, track progress towards target, and active involvement for revenue adjustment throughout the year during LE process

Allocates and executes in country brand marketing expenses

Develop brand plan/operating plan for selected portfolio in the region and continuously evaluating opportunities for the brands

Develop and own the local omnichannel strategy and overall objectives as well as the commercial tactical in collaboration with content&channel manager

Cross-functional brand leadership across Customer Facing Colleagues, H&V, Commercial, Account management, medical, legal, regulatory, compliance, finance, logistic etc.

Partners with Medical to identify and manage KOLs.

Articulates and gains support for the brand objectives financially, strategically, and tactically, and can work across the matrix to obtain needed resources

Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws, and regulations in each country.

Organizational relationships

Marketing, Sales, Legal, Procurement, Compliance, H&V, Biopharma Operation, PGS, Medical, Regulatory, Safety, Quality, Finance,

Qualifications

Min. 5 years of marketing or relevant function (market, access, PA) experience within the industry

Bachelor's Degree or equivalent required

Master's degree or MBA desired

English is a must written and spoken

Understanding on the healthcare environment and how to adapt strategies/initiatives to meet healthcare and patient needs

Marketing, Customer and Competitor Insight

Marketing Execution

Strategic and Operational Business/Marketing Planning

Data analysis, interpretation, and communications

Performance and Program Metrics

Financial and budgeting experience

Exceptional interpersonal and influencing skills

Exceptional collaboration/negotiation

Exceptional prioritization - among/across brands, resource-constrained context

Vendor management

Ability to work in co-promotion and/or matrix structure

Lives up Pfizer values: Courage, Excellence, Equity and Joy

Ability to work effectively under pressure

Excellent time-management, well organized and self-motivated

Proven ability to meet deadlines and successfully manage multiple projects simultaneously.

Positive and supportive team player that can energize and motivate others

Strong analytical skills and ability to execute with accuracy, and ability to support compliance.

Strong relationship building skills across departments.

Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results

Good communication skills with a clear communication style, able to communicate with staff and management at all levels.

Excellent presentations skills.

Knowledge of general office procedures and equipment

Must be able to work independently.

EEO (Equal Employment Opportunity) & Employment Eligibility 

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.