COUNTRY BRAND MANAGER

Driving brand / portfolio strategy development, implementation and ensure the realization of revenue, growth and profitability targets.

FUNCTION

Marketing

ORGANIZATIONAL RELATIONSHIPS/STRUCTURE

Reporting to the Commercial Lead, Pakistan

RESPONSIBILITIES

Marketing Brand Plan Execution

Provide inputs in the strategic planning process for assigned portfolio based on customer insights to enhance current portfolioTailor and execute brand strategies to local market needs, and define local priorities for assigned portfolioImplement the brand plans by working with internal and external stakeholders to deliver on time and budgetMonitor and analyze business performance according to business goalsSupport country business leads on long range forecasting, OP planning and budget/sales target allocation

Promotional Materials Management

Select best-fitting modules from regional/global content, translate and trans-create brand materials, as neededWork with medical, regulatory, compliance and legal teams to get appropriate approval for brand strategies, initiatives and materialsEnsure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelinesCarry out assigned portfolio promotional programs as well as take on assigned tasks independentlyCollaborate with sales team to ensure assigned brand plan execution with compliance and market feedbackPrepare monthly tracking reports as required for brand / portfolio performance

KEY COMPETENCIES

Strategic and analytical thinking with strong market and competitor insightExpertise in brand planning, positioning, and lifecycle managementProficiency in omnichannel marketing and campaign executionStrong collaboration with commercial and cross functions at local, regional and global levelExcellent communication and presentation skillsCommercial acumen with P&L, pricing, and budgeting knowledgeDeep understanding of customer, patient, and physician behaviorAdherence to ethical marketing and compliance standardsInnovation-driven and adaptable to changing market dynamicsLeadership and team development capabilitiesAccountable and growth mindsetResourceful and has sound project management abilitiesWillingness to participate in cross-functional projects – either as team member or project lead – beyond assigned portfolio to help achieve corporate objectives

EDUCATION AND EXPERIENCE

Medical science graduate, master’s in business administration from a reputable institute2 to 3 years’ experience of pharmaceutical marketing is a plus

  
Work Location Assignment: Hybrid

#LI-PFE

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research