Responsible for accelerating the performance media creative strategy through tactical plan optimizations to deliver on business growth goals for lines-of-business, divisions, and Enterprise. Advance personalization across paid media channels, identifying the right mix to achieve growth at scale. Oversee agency's development and execution of tactical plans for adherence to Kroger investment principles, strategy, and best practices, all while delivering on performance metrics and driving growth tied to business outcomes. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.