Description We are working with a professional-services firm to overhaul a public-facing website, which utilizes a component-based CMS. In this role, you will join an embedded editorial pod to: + Rewrite legacy pages with a focus on realigning voice, tone, and structure to a new brand style guide while preserving legal and compliance intent. + Author net-new copy for static pages, which will require light research. + All copy must be SEO/AEO-informed (SEMRush), accessibility-aware, and slot cleanly into page-level architectures provided by UX. Key Responsibilities: + Assess & rewrite existing copy: tighten flow, remove redundancies, apply new messaging hierarchy, and flag compliance risks. + Create net-new pages to deliver lear, concise positioning for target personas across the client’s industry areas, from life-sciences to consumer-goods. + Optimize for search/AEO by interpreting SEMRush findings, refining metadata, craft content blocks. + Collaborate daily with editorial lead and SEO analyst, participating daily in stand-ups and weekly copy clinics. + Interview SMEs and articulate content rationale to stakeholders, incorporating feedback quickly while defending brand voice and content intent. + Apply component-based thinking by tagging copy for specific CMS components, writing microcopy (CTAs, captions, alt-text), and noting variations for localization as appropriate. Requirements + A minimum of 3 years of web copywriting experience, demonstrating a detail-oriented approach, with at least 2 years focused on B2B/Enterprise clients. + Proven expertise in crafting ad copy, promotional materials, and email marketing content. + Strong editing and proofreading skills with attention to detail. + Excellent communication skills to collaborate effectively with, and interview, stakeholders. + Familiarity with marketing strategies and user engagement principles. + Proficiency in managing multiple projects within tight deadlines. please note that this is a full-time, contract opportunity (6-12 weeks in length), requiring regular work within a Monday-Friday 8am-5pm CST schedule. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .