Position Title: Copywriter

 

Position Summary:
The Copywriter will help to create and reinforce the American Eagle brand voice and narrative. Works with marketing, merchandising, strategy, CRM, and production departments to prepare effective, brand-appropriate copy for digital platforms including email, website, mobile, SMS and affiliate. Works to ensure a cohesive, coherent,
relevant voice for the AE brand across all marketing channels.

 

Responsibilities:

Develop and write on-brand copy for marketing deliverables, including but not limited to: email, site, mobile & push notifications, blog posts, social media, paid media, UX/CX, print, and other special projects as needed. Work with the Creative Director and Manager to ensure that copy is error-free in content, context and brand-appropriateness. Develop pre-season content for each floorset and write across assets accordingly (site, email, modular email). Participate in hindsight discussions and prepare improvement ideas. Oversee and write equity copy as needed to ensure tone & details are accurate. Have a strong influence on ensuring the correctness and appropriateness of product information and marketing copy. Additional responsibilities and projects as assigned, including but not limited to: Name & Claim, OPM, seasonal product meetings in office w/merch & design partners. Handle special brand projects as needed such as collab launches & third-party equity.
 

Qualifications:

Bachelor’s degree in Communications, English, Marketing or related field. 3-5+ years of professional copywriting experience (agency or in-house) with preferred focus in e-commerce, retail, advertising, public relations or marketing. Consumer experience writing digital, print, and direct mail collateral. Business-to-business experience is a plus. Outstanding oral, written, and presentation skills. Must be able to act as an independent contributor & owner on certain projects and be comfortable making decisions on behalf of copy. Knowledge of fashion and pop culture lexicons. Knowledge of retail best practices (industry standard language, SEO drivers, target demographics, etc.). Web-savvy writing ability and strong knowledge of e-tailing, online research and email marketing trends. Experience with AI management & resource oversight is a plus.

 

Pay/Benefits Information:

Actual starting pay is determined by various factors, including but not limited to relevant experience and location. Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits. Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service.  For additional information, please click here. AEO may also provide discretionary bonuses and other incentives at its discretion.