Coordinator IV - Marketing Coordinator
Sam Houston State University
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Occupational Category Professional Department Office of Student Affairs Division Division of Student Affairs Open Date 09/19/2025 Open Until Filled Yes Educational and Experience Requirement Bachelor’s degree in Communications, Journalism, Advertising/Marketing, Public Relations, or related field. Master’s degree preferred. Four years of experience with demonstrated skills in the following areas: writing, verbal communication, editing/proofreading, website and social media/website content creation. Experience in a higher education environment is desirable. Additional experience may be considered in lieu of education. Nature & Purpose of Position Performs highly complex administrative program work. Organizes, leads, advises, and implements special projects to optimize student communication. Monitors, oversees and supports communication across Student Affairs units and outreach with Sam Houston State University (SHSU) Integrated Marketing Communications (IMC), community liaisons, alumni, potential students, educational partners, professional organizations, and other agencies. Primary Responsibilities Develops and implements large-scale strategic, integrated marketing and communication plans for the Division of Student Affairs as well as high-level, specialized projects and staff onboarding and social media management to further the mission of the University and the goals of the division and Office of the Vice President for Student Affairs. Consults and supports effective marketing and communication strategies and implementation at all unit levels within the division. Establishes and maintains communications and style guidelines and policies for the Division of Student Affairs. Works collaboratively with Sam Houston State University (SHSU) Integrated Marketing Communications (IMC) and Enrollment Management to integrate student affairs interests at the institutional level and throughout the student recruitment cycle. Evaluates and adjusts marketing and communications tactics on a regular basis to maintain strategic alignment with leadership efforts. Serves as marketing and communications advisor to the Vice President for Student Affairs and Student Affairs leadership team. Crafts, reviews, and ensures consistency of messaging to key audiences from all departments in the Division of Student Affairs. Provides strategic and innovative direction in creating and executing effective marketing, communication and media strategies to generate awareness, building relationships and shape behaviors among segments. Serves as social media manager ensure direct connections with all community stakeholders. Drafts and distributes messaging to meet long- and short-term goals, as needed. Works discreetly on sensitive assignments, exhibits sound editorial judgment, and maintains trust with the highest confidentiality. Works independently as well as in conjunction with members of student affairs leadership team, staff, and faculty toward specific goals. Projects and cultivates a positive and open organizational image. Builds relationships and interacts with internal organizational members at all unit levels. Maintains contacts across Student Affairs (SA) and assists other SA units by providing vision, management, and expertise in communication and content development. Serves as the division liaison for communication with other divisions. Partners on activities, programs, publications, executive summaries and general student affairs matters of interest as they occur. Creates and curates informative and compelling content for a range of communication media, both online and print, to convey and share key messages, such as student affairs related stories, organizational goals, strategic plans used to achieve those goals, policies, rules, and procedures. Translates complex concepts into clear, compelling language for a variety of audiences including students, administrators, staff, faculty, government agencies, and other constituent groups. Designs, prepares, reviews, curates, revises, and distributes reports, documents, correspondence, news releases, newsletters, web pages, videos, and publications within the Division of Student Affairs. Monitors & assists in keeping the content for the Student Affairs website current and appealing. Facilitates communication with/within the office regarding the department’s website. Assists with social media presence per the Student Affairs communication plan. Collaborates with University IMC marketing and communications entities and adheres to University branding guidelines and policies. Coordinates onboarding plan on communication for all newly hired staff members in the Division of Student Affairs implementing a divisional staff onboarding plan and activities as well as collaborate with supervisors for successful execution. Performs other related duties as assigned. Other Specifications Outstanding written and verbal communication skills, ability to multitask and work well under pressure, strong knowledge of communication practices and techniques, as well as an awareness of and proficiency with communications technologies. Demonstrates initiative in handling a variety of projects and interacting with varied audiences over diverse types of media platforms for different programs and demonstrate ability to stay current with industry trends. In-depth knowledge of public relations and managing an internal marketing/communications plan. Proven success designing and executing marketing and communications strategies and campaigns. Ability to establish congenial work relationships and to communicate effectively across multiple audiences and platforms and be capable of working as part of a team or independently. Ability to think analytically and strategically and independently handle a variety of issues ranging from administrative to policy to technology. Ability to solve operational problems and make suggestions for process improvement. Communicates with other University departments, personnel, and other agencies. Previous experience in public relations as pertains to social media (platforms to include LinkedIn, Twitter, Facebook, Instagram, and Snapchat). Knowledge of local, state, and federal laws. Ability to manage business functions.
This position may be designated as a Campus Security Authority (CSA). Full Time Part Time Full Time Position Number Quicklink https://shsu.peopleadmin.com/postings/44900 EEO Statement EEO Statement Sam Houston State University is an Equal Employment Opportunity Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, national origin, sex, religion, age, disability, or protected veteran status. The University takes seriously the initiative to ensure equal opportunity in the workforce and to comply with Title VII as interpreted by the U.S. Supreme Court. Sam Houston State University is an “at will” employer. Employees with a contract will have additional terms and conditions. Security-sensitive positions at SHSU require background checks in accordance with Education Code §51.215.
Annual Security and Fire Safety Report
Named after Texas' legendary hero, General Sam Houston, the university boasts a rich historical legacy that resonates with the spirit of Texas, which provides a balance between a peaceful, natural setting and proximity to urban amenities. With a student population of over 21,000, SHSU offers a vibrant and dynamic community. SHSU has a small town feel with large scale opportunities. Located in the Piney Woods region of East Texas and just an hour drive north of Houston, Huntsville provides area residents with a sense of community and belonging.
SHSU offers compelling options for individuals seeking a fulfilling and impactful career including a superior benefit package, competitive salaries and a flexible work environment fostering work/life balance. SHSU offers programs that support a healthy work-life balance, contributing to employee well-being and job satisfaction, as well as, professional development opportunities with our educational assistance and dependent assistance programs.
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.
Requisition 202500297S Title Coordinator IV - Marketing Coordinator FLSA status Exempt Hiring Salary This position is a pay grade 15. Please see Pay Grade Table at: https://pa-hrsuite-production.s3.amazonaws.com/116/docs/636763.pdfOccupational Category Professional Department Office of Student Affairs Division Division of Student Affairs Open Date 09/19/2025 Open Until Filled Yes Educational and Experience Requirement Bachelor’s degree in Communications, Journalism, Advertising/Marketing, Public Relations, or related field. Master’s degree preferred. Four years of experience with demonstrated skills in the following areas: writing, verbal communication, editing/proofreading, website and social media/website content creation. Experience in a higher education environment is desirable. Additional experience may be considered in lieu of education. Nature & Purpose of Position Performs highly complex administrative program work. Organizes, leads, advises, and implements special projects to optimize student communication. Monitors, oversees and supports communication across Student Affairs units and outreach with Sam Houston State University (SHSU) Integrated Marketing Communications (IMC), community liaisons, alumni, potential students, educational partners, professional organizations, and other agencies. Primary Responsibilities Develops and implements large-scale strategic, integrated marketing and communication plans for the Division of Student Affairs as well as high-level, specialized projects and staff onboarding and social media management to further the mission of the University and the goals of the division and Office of the Vice President for Student Affairs. Consults and supports effective marketing and communication strategies and implementation at all unit levels within the division. Establishes and maintains communications and style guidelines and policies for the Division of Student Affairs. Works collaboratively with Sam Houston State University (SHSU) Integrated Marketing Communications (IMC) and Enrollment Management to integrate student affairs interests at the institutional level and throughout the student recruitment cycle. Evaluates and adjusts marketing and communications tactics on a regular basis to maintain strategic alignment with leadership efforts. Serves as marketing and communications advisor to the Vice President for Student Affairs and Student Affairs leadership team. Crafts, reviews, and ensures consistency of messaging to key audiences from all departments in the Division of Student Affairs. Provides strategic and innovative direction in creating and executing effective marketing, communication and media strategies to generate awareness, building relationships and shape behaviors among segments. Serves as social media manager ensure direct connections with all community stakeholders. Drafts and distributes messaging to meet long- and short-term goals, as needed. Works discreetly on sensitive assignments, exhibits sound editorial judgment, and maintains trust with the highest confidentiality. Works independently as well as in conjunction with members of student affairs leadership team, staff, and faculty toward specific goals. Projects and cultivates a positive and open organizational image. Builds relationships and interacts with internal organizational members at all unit levels. Maintains contacts across Student Affairs (SA) and assists other SA units by providing vision, management, and expertise in communication and content development. Serves as the division liaison for communication with other divisions. Partners on activities, programs, publications, executive summaries and general student affairs matters of interest as they occur. Creates and curates informative and compelling content for a range of communication media, both online and print, to convey and share key messages, such as student affairs related stories, organizational goals, strategic plans used to achieve those goals, policies, rules, and procedures. Translates complex concepts into clear, compelling language for a variety of audiences including students, administrators, staff, faculty, government agencies, and other constituent groups. Designs, prepares, reviews, curates, revises, and distributes reports, documents, correspondence, news releases, newsletters, web pages, videos, and publications within the Division of Student Affairs. Monitors & assists in keeping the content for the Student Affairs website current and appealing. Facilitates communication with/within the office regarding the department’s website. Assists with social media presence per the Student Affairs communication plan. Collaborates with University IMC marketing and communications entities and adheres to University branding guidelines and policies. Coordinates onboarding plan on communication for all newly hired staff members in the Division of Student Affairs implementing a divisional staff onboarding plan and activities as well as collaborate with supervisors for successful execution. Performs other related duties as assigned. Other Specifications Outstanding written and verbal communication skills, ability to multitask and work well under pressure, strong knowledge of communication practices and techniques, as well as an awareness of and proficiency with communications technologies. Demonstrates initiative in handling a variety of projects and interacting with varied audiences over diverse types of media platforms for different programs and demonstrate ability to stay current with industry trends. In-depth knowledge of public relations and managing an internal marketing/communications plan. Proven success designing and executing marketing and communications strategies and campaigns. Ability to establish congenial work relationships and to communicate effectively across multiple audiences and platforms and be capable of working as part of a team or independently. Ability to think analytically and strategically and independently handle a variety of issues ranging from administrative to policy to technology. Ability to solve operational problems and make suggestions for process improvement. Communicates with other University departments, personnel, and other agencies. Previous experience in public relations as pertains to social media (platforms to include LinkedIn, Twitter, Facebook, Instagram, and Snapchat). Knowledge of local, state, and federal laws. Ability to manage business functions.
This position may be designated as a Campus Security Authority (CSA). Full Time Part Time Full Time Position Number Quicklink https://shsu.peopleadmin.com/postings/44900 EEO Statement EEO Statement Sam Houston State University is an Equal Employment Opportunity Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, national origin, sex, religion, age, disability, or protected veteran status. The University takes seriously the initiative to ensure equal opportunity in the workforce and to comply with Title VII as interpreted by the U.S. Supreme Court. Sam Houston State University is an “at will” employer. Employees with a contract will have additional terms and conditions. Security-sensitive positions at SHSU require background checks in accordance with Education Code §51.215.
Annual Security and Fire Safety Report
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