**Description** At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. **How will you make an impact in this role?** Support the execution, monitoring, and optimization of paid social acquisition campaigns, contributing to performance goals (leads, conversions, CAC, ROAS) through data analysis, reporting, and operational campaign management. **Key** **responsibilities** **:** + Assist in the setup and management of campaigns in Meta Ads (Facebook/Instagram) and TikTok Ads Manager. + Monitor daily and weekly campaign performance (CPC, CTR, CPA, ROAS, conversion rate). + Build and maintain performance reports using Excel, highlighting key insights and trends. + Analyze campaign data to identify optimization opportunities (audiences, creatives, budget allocation). + Support A/B testing initiatives across audiences, copy, and creative formats. + Coordinate with creative teams to ensure timely implementation of assets. + Track budget pacing and ensure alignment with monthly investment plans. + Stay up to date with paid social trends and platform best practices. **Minimum Qualifications** **Experience Level:** Junior (1-2 years of experience or relevant internships) * English is a must (advanced level) * Experience in paid media tools: Meta Ads Manager, TikTok Ads Manager, Google (It’s a plus) * Understanding of key digital marketing metrics: CPC, CPM, CTR, CPA, ROAS, CPC,CPV , Average view time. Conversion funnel fundamentals Pixel and event tracking basics (Google Tag Manager basic knowledge) * Intermediate to advanced Excel skills, including: Pivot tables Lookup functions (VLOOKUP/XLOOKUP) IF statements and SUMIFS Data cleaning and performance analysis * Strong analytical mindset with the ability to translate data into actionable insights. * Intermediate to advanced English proficiency (professional written and verbal **Preferred Qualifications** + Analytical thinking + Attention to detail + Strong organizational skills + Proactive attitude + Performance-oriented mindset + Clear and professional communication skills We are looking for a junior professional with a strong interest in performance marketing and paid social media. The ideal candidate is data-driven, detail-oriented, and eager to grow within digital acquisition, contributing through campaign optimization and insightful reporting. **Qualifications** We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: + Competitive base salaries + Bonus incentives + Support for financial-well-being and retirement + Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need + Generous paid parental leave policies (depending on your location) + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. **Job:** Marketing **Primary Location:** Mexico-Mexico City-Mexico City **Schedule** Full-time **Req ID:** 26003112