Summary Description:
Under direction of the Board of Education (BOE) chief of staff, the coordinator of BOE communications (coordinator) leads and coordinates all communications activities and initiatives and serves as the Board^s spokesperson to stakeholders and media concerning matters of public interest. Under direction of the chief of staff, the coordinator creates and implements communications strategies that align with the Board^s vision and values; confers with the Department of Communications to ensure that the Board^s and school district^s messaging and strategies are consistent as appropriate. Creates and implements focused communication plans, materials and messaging to represent the Board^s activities, events and initiatives to ensure transparent, accurate and timely communications. The coordinator proactively maintains knowledge of district and community events, incidents, activities and news and is responsible for: informing the chief of staff/Board members, recommending, drafting and disseminating timely and accurate messages on behalf of the Board. Responsible for managing Board office social media accounts and messaging. The coordinator collaborates with the chief of staff to identify, strategize and address, through clear messaging, topics of community/stakeholder interest and areas of the Board^s work that require sensitive or enhanced communication and transparency. Provides strategic communications support to the office and Board members, including crisis communications support. Evaluates effectiveness of communications products and strategies for purposes of continuous improvement.Physical Demands:NoneSpecial Requirements:Ability to work extended hours, including nights and weekends, as required by Board activities and office needs. May be required to use personal vehicle to travel to county or state events. Mileage reimbursement processes apply.
Summary Description:
Under direction of the Board of Education (BOE) chief of staff, the coordinator of BOE communications (coordinator) leads and coordinates all communications activities and initiatives and serves as the Board^s spokesperson to stakeholders and media concerning matters of public interest. Under direction of the chief of staff, the coordinator creates and implements communications strategies that align with the Board^s vision and values; confers with the Department of Communications to ensure that the Board^s and school district^s messaging and strategies are consistent as appropriate. Creates and implements focused communication plans, materials and messaging to represent the Board^s activities, events and initiatives to ensure transparent, accurate and timely communications. The coordinator proactively maintains knowledge of district and community events, incidents, activities and news and is responsible for: informing the chief of staff/Board members, recommending, drafting and disseminating timely and accurate messages on behalf of the Board. Responsible for managing Board office social media accounts and messaging. The coordinator collaborates with the chief of staff to identify, strategize and address, through clear messaging, topics of community/stakeholder interest and areas of the Board^s work that require sensitive or enhanced communication and transparency. Provides strategic communications support to the office and Board members, including crisis communications support. Evaluates effectiveness of communications products and strategies for purposes of continuous improvement.Physical Demands:NoneSpecial Requirements:Ability to work extended hours, including nights and weekends, as required by Board activities and office needs. May be required to use personal vehicle to travel to county or state events. Mileage reimbursement processes apply.
Knowledge Skills Abilities:
Thorough knowledge of effective communication methods and strategies and ability to communicate with a broad range of stakeholders and diverse audiences. Extensive, proven knowledge of various social media platforms and other communication mediums, including print and video. Extensive knowledge of comprehensive communication plan development and implementation processes, ability to effectively collaborate and work with public/elected officials, executive level staff, various offices, local, state and national colleagues. Excellent planning, organization, management, communications (oral and written) and human relations skills. Ability to prepare papers and presentations for the Board as requested.
Education Training Experience:
Bachelor^s degree in communications, public relations, marketing or related discipline required. Master^s degree preferred; course work or experience in political science, public education or a related field preferred. Minimum of three years of professional experience creating, managing and successfully implementing communication strategies for a mid- to large-sized organization or public office. Experience serving as a spokesperson and presenting information accurately and professionally to media and stakeholders, while maintaining composure in stressful situations. Successful experience in assessing communication needs, outreach plan development, project implementation required. Other combinations of education, training, and experience which provide the knowledge, abilities and skills necessary to perform effectively in this position may be considered.Certificate License:None