As a Conversion Specialist at Caesars Digital, you will play a critical role in optimizing the customer onboarding journey across our Sportsbook and Online Casino platforms. Reporting to the Director of Conversion, you will help shape and execute data-driven strategies to improve landing pages, registration funnels, and key user flows. This role requires a strong analytical and curious mindset, attention to detail, and a passion for continuous improvement through A/B testing and App Store Optimization (ASO). You’ll collaborate cross-functionally with Marketing, Product and Tech to drive measurable impact on customer acquisition and conversion rates.

 

This role is a hybrid role where employees must be on-site 2-3 days per week. Candidates also must be willing to travel on-site to complete onboarding orientation as dictated by the hiring team.

Home Office: Las Vegas, NV or Jersey City, NJ

What You’ll Do

Support the design, execution, and analysis of A/B and multivariate tests to improve conversion metrics. Monitor and analyze the performance of onboarding flows, registration funnels, and landing pages. Conduct keyword and traffic research to uncover ranking opportunities and identify content or funnel gaps in the user journey Help identify friction points in the customer journey and recommend data-driven solutions. Collaborate with marketing and product teams to execute App Store Optimization strategies. Use analytics tools (Google Analytics 4, Mixpanel, FullStory, Tableau, PowerBI, Adobe Analytics) to extract insights and develop performance dashboards. Create and maintain detailed reports and documentation of testing frameworks and outcomes. Contribute to the development and iteration of test-and-learn frameworks for conversion optimization. Assist in ensuring compliance with applicable regulatory and legal requirements across digital journeys. Own and maintain clear documentation of optimization tests, user journey updates and technical requests such as Jira & Confluence Investigate performance fluctuations, user behavior shifts, or funnel drop-offs by analyzing cohorts and trends across multiple data sources Transform complex data into actionable insights, providing clear narratives to the stakeholders

What You’ll Need

2+ years of experience in digital conversion optimization, growth marketing, product analytics, or a related field. Familiarity with A/B testing platforms and experimentation methodologies. Familiarity with SEO and keyword research tools such as Google Search Console, SEMRush, Ahrefs and others Experience using Jira and Confluence Experience with tools such as Tableau, Power BI, Mixpanel, FullStory, Adobe Target, GA4, and other web/app analytics platforms. A data-driven mindset with strong attention to detail and a passion for solving problems with evidence. Ability to clearly present analytical findings and recommendations to stakeholders. Experience with App Store Optimization (ASO) is a plus. Comfortable working in a fast-paced, cross-functional, and highly regulated environment. Highly analytical and inquisitive mindset - you are naturally inclined to dig into anomalies, identify root causes, and communicate findings clearly

The salary range for this position is $43,888 - $73,098 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role includes paid Personal Time Off and paid company holidays.