A Kforce client in New York, NY is hiring a Content Writer & Strategist that will balance hands-on writing with strategic oversight, focusing on content creation and the broader content strategy. This hybrid role is designed for someone who can bridge the gap between strategy and execution, dedicating 80% of your time to writing and 20% to shaping the direction of high-value content initiatives. Responsibilities: * Craft consumable, accurate, and engaging content for various platforms, including blogs, websites, social media, and print collateral * Collaborate with the team to establish creative concepts and develop copies that resonate with our target audience * Lead content strategy and creative direction for high-value projects as selected by leadership, particularly those needing strategic guidance before the writing phase * Provide leadership and guidance on company-wide writing strategy, including organizing brand voice workshops, authoring and updating style guides, and facilitating a style council and writers guild * Assure that assets accurately reflect the brand voice, style and legal guidelines * Contribute to developing and enhancing writing enablement tools, such as repeatable writing guides and prototypes for new content types * Offer guidance and feedback on using AI tools in content creation; Hold office hours to support the writers' guild * Manage your projects end-to-end, ensuring all content's timeliness, completeness, and quality * Proactively communicate with client teams, providing status updates and resolving issues to keep content strategies on track * Track content performance metrics and regularly report insights to the marketing team, making data-driven recommendations to optimize content * Conduct interviews with internal stakeholders and SMEs to generate content