Position Title

Content Strategist

Broadmoor Campus

Position Summary / Career Interest:The Content Strategist develops, manages, and oversees the brand content for public relations and internal communications to support the strategic goals and initiatives for the University of Kansas Health System. This strategic position is a brand ambassador who prides himself/herself on being 100% reliable and exact while working with a determined sense of urgency and is a collaborator who can work seamlessly with members of other teams to maximize our sponsorships, events, content, and opportunities. Focus is on creating content used for enhancing trust and brand loyalty among health system employees and physicians as well as the community.

Responsibilities and Essential Job Functions

Create and oversee internal communications for the health system, working collaboratively with the corporate communications, media relations, government relations, events, and marketing teams.Carry out/direct our “thought leadership” initiatives meant to drive reputation, toward the end goal of driving greater brand loyalty among employees and physicians.Develop system for tracking results/metrics to measure preference of key audiences, and the effectiveness of communication tactics.Collaborate with internal communications, media relations, government relations, legal and marketing to ensure messages are strategic, consistent, and appropriate, and we are maximizing opportunities.Advise health system leaders on issues that may affect The University of Kansas Health System. Anticipate and assess risk, make recommendations, and take needed action to ensure we can pre-empt or appropriately react.Commands respect as a communications and media relations expert with internal stakeholders across the health system, as well as with government relations, media relations, corporate communications, marketing, and community personnel/leaders.Develops, manages, and oversees internal programs to support strategic goals.Serves as a subject matter expert by analyzing and developing strategy that positively positions the health system in relation to its brand in every situation.Manages staff’s daily work process to ensure messages, images, and use of materials is strategic, consistent, and appropriate.Must be able to perform the professional, clinical and or technical competencies of the assigned unit or department.These statements are intended to describe the essential functions of the job and are not intended to be an exhaustive list of all responsibilities. Skills and duties may vary dependent upon your department or unit. Other duties may be assigned as required.

Required Education and Experience

Bachelors Degree in Journalism, Public Relations, Marketing, Communications or a related field of study from an accredited college or university.3 or more years of experience in public relations, media relations, or communications.3 or more years of experience in news media or media relations.3 or more years of experience with crisis communications skills.

Preferred Education and Experience

5 or more years of experience in a large healthcare environment.

Knowledge Requirements

Knowledge of communication and public relations practices, methods, and strategies.

Time Type:Full time

Job Requisition ID:R-45933

We are an equal employment opportunity employer without regard to a person’s race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, ancestry, age (40 or older), disability, veteran status or genetic information.

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