1. Content Research & Planning

Conduct keyword research using SEO tools (e.g., Google Keyword Planner, Ahrefs, SEMrush). Identify content opportunities based on search intent, trends, and competitor analysis. Create content outlines aligned with SEO strategy and target audience needs.

2. Content Creation & Optimization

Write, edit, and optimize articles, blog posts, and landing pages following SEO best practices. Ensure content includes proper keyword placement, meta tags, headings, internal linking, and readability. Optimize images, URLs, and formatting for SEO and user experience.

3. On-Page SEO Execution

Implement metadata (title, meta description) and schema markup as needed. Monitor and update existing content to maintain freshness and ranking. Collaborate with designers/developers to ensure SEO-friendly page structure.

4. Performance Monitoring & Reporting

Track content performance on Google Search Console, Google Analytics, and other SEO tools. Report on keyword rankings, clicks, impressions, and engagement metrics. Provide recommendations to improve content visibility and conversion rates.

5. Collaboration & Workflow

Work closely with the SEO strategist, digital marketing team, and copywriters. Align content with marketing campaigns, product launches, and branding guidelines. Stay updated with SEO trends, Google algorithm changes, and content marketing best practices.

6. Quality Assurance

Proofread and fact-check content to ensure accuracy and credibility. Maintain consistency in tone, style, and brand messaging. Ensure all content complies with copyright, plagiarism, and ethical standards.