Austin, TX, US
2 days ago
Content Editor, Creative Production
As a Content Editor on the Creative Production team, you will edit and refine engaging still and short-form
video content for Whole Foods Market Organic (WFM OG) social and brand channels. This role combines
post-production editing with basic social-first photography and video shooting to support content creation needs. You'll collaborate with content producers, social strategists, and creative partners to deliver polished, on-brand content that resonates across digital platforms.

Key job responsibilities
• Edit and assemble short-form video content for social platforms including TikTok, Instagram Reels, and Facebook, ensuring alignment with WFM OG brand standards.
• Refine still photography and video assets captured during productions, applying color correction, audio
mixing, motion graphics, and text overlays as needed.
• Capture basic social-first still photography and short-form video content using mobile and professional equipment when needed to support campaign timelines.
• Write engaging, on-brand social copy for captions, headlines, and in-feed text that complements visual
content and drives audience engagement.
• Transform raw footage into compelling social-first narratives that drive engagement and reflect current
platform trends.
• Collaborate with Content Producers to review footage, provide creative input during pre-production, and ensure editorial vision is achievable.
• Optimize content for various aspect ratios, platform specifications, and campaign requirements across
social and digital channels.
• Maintain organized project files, version control, and asset libraries to support efficient workflows and
content repurposing.
• Partner with Social, Creative, and cross-functional teams to incorporate feedback, iterate quickly, and meet tight deadlines.
• Stay current on social media trends, editing techniques, copywriting best practices, and platform algorithms to keep content fresh and relevant.
• Support the Creative Production team in developing style guides, templates, and editorial standards for
consistent brand expression.
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