Job Summary:
Key Responsibilities
o Capture high-quality photos and videos for social media, websites, and other digital channels.
o Plan and execute shoots (shot lists, basic styling, locations, and props if needed).
o Edit photos (color correction, cropping, retouching) in line with brand guidelines.
o Edit videos for Reels, TikTok, Stories, and other formats (cutting, transitions, subtitles, music, basic motion graphics).
o Create and maintain a monthly content calendar for all relevant platforms.
o Coordinate posting schedules to ensure a consistent and strategic online presence.
o Align content with campaigns, promotions, seasons, and key events.
o Come up with creative concepts and trends-based ideas for Reels and short videos.
o Research trends, audios, and formats on Instagram/TikTok and adapt them to the brand.
o Storyboard and propose content ideas that drive engagement and reach.
o Work closely with marketing/communications to ensure content supports campaign objectives.
o Ensure all content is on-brand in terms of tone, visuals, and messaging.
o Review basic content performance (views, engagement, saves, clicks) to understand what works.
o Suggest improvements based on insights and trends.
Qualification:
• Proven experience as a Content Creator, Social Media Content Creator, or similar role.
• Strong portfolio of photo and video work (especially Reels/short-form content).
• Proficiency in editing tools (e.g., Adobe Premiere Rush / Premiere Pro, CapCut, Final Cut, Lightroom, Photoshop, or similar).
• Solid understanding of Instagram, TikTok, and Reels best practices.
• Creative, proactive, and up-to-date with social media trends.
• Strong attention to detail and ability to meet deadlines.