Consumer Strategic GTM Sr. Professional
Lenovo
General Information Req # WD00087704 Career area: Marketing Country/Region: China State: Beijing City: 北京(Beijing) Date: Tuesday, September 2, 2025 Working time: Full-time Additional Locations: * China - Beijing - 北京(Beijing) Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements
Additional Locations: * China - Beijing - 北京(Beijing) * China * China - Beijing * China - Beijing - 北京(Beijing)
Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements
Job Responsibilities:
1.Go-To-Market Strategy Planning and Execution:
Develop and launch clear Global GTM strategies by aligning diverse product launch cadences and Global GTM approaches into a unified strategy. Ensure Lenovo’s strategies are effectively translated into actionable plans and executed across global markets to gain more shelf space. Drive alignment across global cross-functional teams (marketing, sales, product, and services) and external channel partners to achieve unified execution. Design and execute end-to-end Global GTM plans for both notebooks and adjacency, balancing limited product portfolios with market demands. Collaborate with WW & GEO team launch integrated marketing campaigns and promotions to drive sales growth and market share growth.2.Stakeholder Management:
Collaborate with GEO team and figure out global top retailers with tier-based channel management methodology. Navigate misaligned priorities and competing stakeholder interests to ensure cohesive execution. Build strong relationships with internal teams, channel partners, and alliance partners to drive collaboration and achieve business objectives.3. Market Adaptation:
Monitor and respond to market trends, competitive dynamics based on business data. Drive innovation in GTM approaches to adapt to evolving business models and market conditions.4. Operational Excellence:
Establish effective communication mechanisms and standardized management processes to ensure operational efficiency. Utilize project management methodologies to track progress, identify gaps, and optimize execution.Job Requirements:
Bachelor’s degree or above in Business, Marketing, or a related field is preferred. 7+ years of experience in go-to-market strategy, product marketing, or business development, preferably in the technology or consumer electronics industry. Experience in ecosystem integration (hardware, software, and services) is highly desirable. Oversea working experience or top retail experience is highly desirable. Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. Excellent communication and stakeholder management skills, with the ability to influence and align diverse teams. Analytical mindset with the ability to identify trends, gaps, and opportunities for optimization. Creative problem-solving skills to navigate complex challenges and drive innovative solutions. Fluency in English is a MUST for effective communication.Additional Locations: * China - Beijing - 北京(Beijing) * China * China - Beijing * China - Beijing - 北京(Beijing)
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