**Job Description :** Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! **About the Role** This is an exciting role, that comprises different aspects of Planning, including brand, consumer, and shopper. It sits within the DACH market and works across Diageo portfolio, including global, strategic brands. This role will support this region in identifying growth driving insights, ensuring they are culturally resonant and to enable cultural traction and fame for the brand. Our role as Consumer Planner in Diageo delivers ideas and insights that sell more. Our partners expect us to demonstrate our outstanding skill to own the business to make the right strategic choices, making commercially savvy and evidence-based decisions within the ever-changing context of our consumers, shoppers, and customers' lives. **Top Accountabilities** + Lead the proactive identification and communication of both: strategic and tactical opportunitiesfor growth, for categories and brands, and ensures these opportunities are prioritised in the Category/Brand Vision and Strategy, with compelling ideas for execution + Unleash deep consumer and cultural understanding in combination with previous findings (on this and other brands) + Instill a consumer and shopper-obsessed culture across the Brand/Category team, leading by example in having a deep immersion and expertise in consumer behaviour not just in our brands/industry but in broader consumption and culture. + Provide strategic leadership, insight/key learning throughout the annual brand planning process. his ranges from measuring and evaluating previous years’ activities, to providing consumer insight and encouragement, to facilitating workshops, to leading the category/brand team with an objective opinion on the key issues to be addressed and the way forward + Closely co-operates with the European Innovation Planners and Global Brand Planners, representing local market + Fuel the Brand and the Shopper Marketing Teams with consumer and shopper provocations that instigate change **About You:** + 5+ years proven track record in research/planning roles, in Consumer Goods organizations, with a focus on strategic brand planning + Passionate and deeply curious for understanding consumers and the world they exist in, with evidence in applying this, to drive growth + Able to bring the future to today’s world and roadmap actions, to make it happen (within a commercial context) + Experienced at managing research projects, agencies and budgets. Deeply understanding research techniques, able to draw conclusions beyond what is presented in a deck + Able to accurately digest large amounts of information and break down complex problems; strong in quantitative analyses + Communicates in a compelling, persuasive and impactful way. Teammate, able to influence across senior levels. Work experience within a sophisticated matrix organisational structure will be an asset + Thrives in a fast-paced, changing environment and can work with high levels of ambiguity. Learns fast and adjusts thinking in the face of new information **Our offer** + An inclusive company culture that puts employees and their development first + A competitive salary with bonus and many benefits that suit your lifestyle + An industry leading parental leave policy + …and of course, THE best colleagues! Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Don’t let anything stop you from applying! **Worker Type :** Regular **Primary Location:** Hamburg **Additional Locations :** **Job Posting Start Date :** 2025-08-08 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)