Overview Are you ready to explore PepsiCo and be part of this iconic multinational? PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with. Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life? Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees. We are looking for a Consumer Loyalty Program Senior Assistant Brand Manager to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Royalty Programs Senior Assistant Brand Manager - Beverage and directly report to Senior Brand Manager. A Space to Be You PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential. Responsibilities Support annual brand and promotion planning for the PepsiCo Beverage portfolio. Assist in the execution of marketing campaigns, ensuring on-time delivery and high-quality implementation. Collaborate with cross-functional teams to align on campaign objectives, timelines and performance tracking. Monitor campaign performance and consumer engagement metrics, preparing regular analysis and reporting. Contribute to the development of creative materials and consumer communication in line with brand identity. Manage agency coordination and budget tracking to ensure smooth and efficient campaign execution. Identify opportunities to enhance brand visibility and consumer participation through data-driven insights. Qualifications Bachelor’s from a university, preferably with analytical majors or heavy with electives 2–4 years of experience in marketing, brand management, Insight or CRM roles Strong coordination, communication, and project management skills Strong Analytical thinker; keen on data analysis, interpretation, computation Creative & curious; not hesitant to challenge status quo, try & break things and start over Excellent Communicator (in English and Turkish); keen and able to move people with their ideas Cross-cultural abilities - able to understand different stakeholders needs, develop aligned plans and work with a positive “make it happen” attitude in harmony Passionate about consumer marketing and brand growth Innovative and entrepreneurial focus, keen interest in brand engagement & loyalty platforms, digital business models and new technology advance