Consumer Insights Project Managers (CIPM) execute custom research studies from conception through final presentation.  This includes designing and managing quantitative and qualitative primary research studies and providing analysis of customer perceptions and behavior.  This analysis and reporting enables Publix to develop and refine strategies to meet customer needs, increase customer satisfaction and loyalty, and maximize sales and profits.  The Consumer Insights Project Managers report to the Manager of Consumer Insights.

Additional responsibilities include:leading the design and development of assigned consumer insights research projects from project scope development through presenting research resultsproviding secondary support on consumer insights research projects that are led by another Consumer Insights Project Manager in order to assure the accomplishment of key milestones and delivery against the project scopeserving as a department resource, Subject Matter Expert (SME), and primary contact on consumer research studiesestablishing research methodologies, study specifications, procedures, and necessary tools for identifying, vetting, selecting, and managing external research suppliers to ensure projects are completed on time, on budget, and in accordance with project specifications and Publix’s research standardsmonitoring secondary research sources and integrating findings for consumer trends, industry trends, brand/product/category developments, and competitive intelligencededicating time to Marketing innovation and quality improvementmanaging special Marketing related assignments