Job Description

Sponsorship: GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE.  DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to the office three times per week or other frequency dictated by the business.

The Role:

The Consumer Insights Manager is the cross-functional champion of the customer voice, translating research, trends and market signals into actionable insights that shape GM’s future products and features.

What You’ll Do:

Insight-Driven Impact: Distills existing research, market data, and emerging trends to uncover customer needs, priorities, risks, and opportunities.Bold Advocacy: Passionate about the customer and confident in constructively challenging cross-functional teams to ensure customer priorities are front and center.Strategic Influence: Informs program direction through custom analysis, segment and industry trends, and a well-informed point of view.Cross-Functional Collaboration: Partners closely with Design, Engineering, Product Development, Planning, Finance, Marketing, S&S, Communications, and other teams—at every level—to embed customer insight into decision-making.Cultivate a culture of continuous improvement:  harness advanced technologies like AI, pilot new methodologies, and applying deep automotive industry expertise to rapidly deliver trusted, actionable insights. Connecting the Dots: Synthesizing existing research and data from diverse sources to uncover common threads, fresh insights, and emerging trends.Crafting Compelling Narratives: Developing clear, concise, and engaging reports and presentations that integrate multiple sources and follow a strong storytelling approach.Representing the Independent Voice of the Customer: Bringing an unbiased customer lens to cross-functional discussions through thoughtful collaboration, polished presentation skills, and well-crafted communication.Supporting Customer-Informed Decisions: Influencing early-stage product development and identifying key decision points where customer insights can shape priorities and outcomes.Socializing Insights: Sharing findings across multiple functions through forums, workshops, and leadership engagements to drive alignment and action.Collaborating Across Research and Programs: Coordinating within GCR and with fellow Consumer Insights Managers to represent business partner perspectives, shape research objectives, and deliver unified, high-impact learnings.

Your Skills & Abilities:

Bachelor’s degree in market research, business, marketing, advanced analytics, or equivalent.7 years of Market Research, Insight Development, or Data Analytics experience2 years of Team Lead or Project Management experienceIntellectual curiosity, a collaborative orientation, analytical patience, willingness to develop an idea into an insight through iteration and synthesisAbility to internalize understanding of customer to form an informed “point of view” that contributes to strategic discussions and decision makingStrong storytelling and presentation skills, both oral and writtenExcellent interpersonal skills and ability to work well with cross-functional teams  Works independently with high level autonomy and cope effectively with ambiguityA thorough understanding of the evolving vehicle market and competitors  Highly effective communication skills, both oral and written

 

What Will Give You A Competitive Edge:

MBA or advanced degree in business, marketing, behavioral science, or a related field.1 year of People Leadership with Direct ReportsDirect Automotive ExperienceA bold passion for the customer and a strong sense of advocacy for their needs.Experience leveraging AI-enabled tools and platforms to accelerate insight synthesis and trend detection.Track record of developing effective teams with a strong focus on upskilling and cross-organizational mentoring.Proven ability to translate complex data into clear, actionable strategies.







About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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