Description Are you interested in diving deep to understand customers and shaping the future of entertainment in Japan? Prime Video is one of the leading streaming services today, available in more than 240 countries and territories, offering customers the broadest selection of movies and TV shows — all on demand, at any time, on any device. The JP Prime Video Marketing team is looking for a Consumer Insights Manager to lead customer-focused primary and secondary research projects in Japan. We are looking for an experienced and highly skilled insights expert to work closely with cross-functional teams across Prime Video JP Marketing to help shape business and marketing strategies. As part of the Global Consumer Insights team, you will also partner closely with global and regional insights counterparts to establish strong insights foundation. You will play a key role in setting and enhancing scalable, effective research mechanisms and deliver actionable insights on a daily basis. The successful candidate will be experienced in a wide range of consumer research methodologies, both in quantitative and qualitative approaches. This role requires robust experience in creating strategic and actionable business recommendations by combining observations/interpretations from complex datasets. It is crucial that they have hands-on and deep experience in managing primary customer research studies and their stakeholder needs. This role will also skillfully manage the scope of multiple competing priorities, to ensure high-quality and timely delivery of research. We are looking for a self-starter who thrives in change and ambiguity. Key job responsibilities • Develop collaborative relationships with cross-functional teams across Prime Video, working closely with stakeholders at all levels to design consumer-focused research plans that align with Prime Video’s business goals. • Identify research solutions to ensure quality of insights delivery, contributing to effective/efficient marketing activities contextualized with insights on broad industry trends. • Manage and raise the bar of the external research operators effectively to deliver the standardized research projects • Own end-to-end management of bespoke consumer research projects, from ideation through delivery. Write RFPs, analyze data from primary and secondary sources, write result reports to stakeholders to drive insights into actions. • Work with external/internal team to ensure quality inputs for marketing measurement solutions • Lead meta-analysis to produce consolidated learnings to support mid- and long-term business strategy. • Work on standardizing best practices, streamlining processes, and enhancing impacts. • Contribute to teams’ day-to-day operational and planning tasks. • Represent and advocate for the Prime Video customer in all analysis and meetings. Basic Qualifications - 5+ years of relevant market research experience - Direct experience leading primary research studies across various methodologies (online quant surveys, focus groups, 1:1, ethnos, online qual, etc.) - Proven written and verbal communication skills to convey key insights from analysis - Japanese and English bilingual both in verbal and writing communications - Demonstrated ability to collaborate effectively across internal teams - Demonstrated ability to operate with autonomy Preferred Qualifications - Experience on the research vendor side or within the research/insight group of a media company/consumer business company - Familiarity with Japanese entertainment landscape - Familiarity with Japanese Media landscape - Experience in communicating results to senior leadership - Understanding of various marketing, measurement and insight frameworks - Experience with various statistical techniques - Experience with applied statistics, predictive analytics, and mixed methodology research Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.