Rosewood Amsterdam reimagines the former Palace of Justice on the Prinsengracht as the home of Dutch excellence, a landmark returned to the city, shaped by creativity, craftsmanship, and contemporary living. Rooted in Amsterdam’s spirit of contrast, the hotel balances historic grandeur with modern refinement, art, and thoughtful design.
The Communications Manager plays an integral role in shaping and expressing this vision. Working closely with the Director of Communications, the Communications Manager ensures the hotel’s public presence and guest-facing storytelling across public relations on property activations, and partnerships. The role ensures that the hotel’s positioning, voice, and visual identity are consistently represented in line with brand standards and personality of Rosewood Amsterdam.
This is a hands-on, property-based role for someone who values precision and collaboration, and who enjoys contributing across a broad range of projects that bring the hotel’s story to life and shapes the guest experience.
Responsibilities
Develop and execute PR strategy and activations for Rosewood Amsterdam, Restaurant Eeuwen, Bar Advocatuur, Events Spaces, The Gallery and Asaya Spa Create awareness for Rosewood Amsterdam, Restaurant Eeuwen, Bar Advocatuur, Event spaces The Gallery and Asaya Spa Manage external international PR agencies and identify opportunities for meaningful media coverage to enhance brand awareness Build, maintain and strengthen the relationship of the Rosewood Amsterdam community Build and maintain relationships with key media, agencies, and local partners Deliver day-to-day marketing activities in line with the hotel’s marketing strategy and financials goals,and brand objectives Support the planning and execution of marketing events and cross-department initiatives Create and manage content for press materials, newsletters, internal communications, in-room communications in line with brand guidelines Produce monthly marketing reports covering activities, performance insights, and upcoming initiatives Manage and grow the hotel database through targeted B2C/B2B CRM initiatives Monitor industry trends, competitors, and emerging channels
Required Skills and Experience
Demonstrated communications experience combining strategy and media relations Strong project management skills with the ability to manage priorities and meet deadlines Sharp eye for design and brand aesthetics, ensuring all visuals and content reflect Rosewood standards Experience in public relations writing, including press releases, biographies, and fact sheets, holding statements and crisis communications Excellent interpersonal skills, with the ability to represent the hotel confidently within the community Strong organisational skills and attention to detail Strong stakeholder managements skills Excellent written and verbal communication skills in English and Dutch Solid understanding of the local market and media landscape Previous experience in a similar marketing role; luxury or ultra-luxury hotel experience preferred Degree in marketing, communications, business, or a related field Valid work permit for the Netherlands requiredWhat we offer:
Competetive salary Comprehensive benefits package tailored to your lifestyle Opportunities for career development within a globally recognized luxury brand a supportive and sophisticated work environment commited to excellence
Are you ready for a new challenge? Together, We Make The Place.