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Communications for Businesses and Markets (CBAM) is part of our People, Governance and Communications (PGC) structure. This team designs and implements communications strategies to support HSBC’s business objectives in line with our values and enhance / protect our reputation among key stakeholders.
We are currently seeking a high calibre professional to join our team as a Communications Manager, Insurance.
Principal Responsibilities
The Communications Manager, Insurance is a member of the Global IWPB Communications with responsibility for curating and implementing communications plans, projects and campaigns that deliver proactive, positive media coverage about our ambition, strategy, progress, expertise and credentials of HSBC’s Insurance business and how it supports HSBC’s Wealth agenda with synergies across the rest of the Group
In this role you will
Identify media opportunities and execute a proactive media strategy covering drumbeat PR, content and integrated campaigns to generate coverage across a wide range of global/regional tier 1, wealth trade media and social media. These include new business developments, product launches and thought leadershipKeep abreast of industry news and strategically position the business to stand out in a highly competitive marketHandle reputational media issues for Insurance and manage impact on overall reputationStrong relationship management skills, ability to positively influence outcomes and drive changeExperience in executing integrated communications projects independently to deliver commercial outcomes, including the development of narratives, key messages, collateral, planning, delivery and measurement