MAIN RESPONSIBILITIES

Cultivate and sustain strong relationships with key media contacts and influencers, to elevate the brand's image and visibility Take a proactive approach in pitching coverage ideas and stories to media outlets, ensuring accurate representation of the brand Efficiently manage press inquiries, coordinating timely and professional responses Prepare high-quality and compelling press materials, including press releases, media kits, and visuals Coordinate and execute all aspects of press and communication activities, including product presentations, new product launches, in-store animation and external events Track and analyse media coverage, compiling comprehensive reports to assess the impact of press activities Assist in the preparation and maintenance of press-related materials such as media lists, press kits, and briefs. Manage logistics for press-related activities and trips, including accommodations, transportation, and scheduling Stay informed about industry trends, competitor activities, and shifts in the media landscape to guide strategic press initiatives

 

REQUIREMENTS

University degree in communications, public relations, journalism, marketing, or a related field Minimum of 2 years in press relations, media and event management, or public relations, preferably within the watch sector Strong interpersonal and relationship-building abilities Excellent written and verbal communication skills, with the ability to create compelling press materials and deliver engaging presentations Familiarity with media monitoring tools and ability to analyse and report on media coverage Ability to work independently and meet deadlines Team player with a willingness to learn Fluency in English and Cantonese