Genk, Limburg, Belgium
1 day ago
Commercial Manager

About JLG, an Oshkosh company

JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world.

The Product Management Manager (Aftermarket)  will have responsibility for developing Aftermarket parts portfolio strategy and tactical action plans for a defined set of parts. To ensure that the go-to-market strategies are developed and rolled out for the defined part’s classes and groups. To manage the parts lifecycle for Aftermarket parts. The goal is to expand the parts portfolio offering and identify additional market opportunities for current parts that are not addressed with the product marketing strategy. Align the product marketing goals with the overall Aftermarket goals. Coordinate the product development process for the Aftermarket.

Essential Duties and Responsibilities

• Identify the parts lifecycle approach for products. Ensure the go-to-market strategies are developed and maintained for all part groups.
• Participate in the new product development process, providing leadership for the Aftermarket team for the development of new parts, aligning the service bill of materials with the parts commodity strategies.
• Identify strategic opportunities and develop strategies to expand the parts portfolio offering for the Aftermarket.
• Coordinate with the Aftermarket teams (e.g. sales, marketing, communications, pricing, training, customer support, etc.) to apply an overall marketing strategy for the parts offering to the market.
• Work with the new equipment teams to ensure an aligned market approach for parts with the product lifecycle management market approach.
• Ensure that the product marketing team and the Marketing and Communication Team are aligned with the go-to-market strategy and the communications support needed for the parts portfolio. Create value added promotions and establish branding requirements for products.
• Work with the Global Procurement Supply Chain (GPSC) buyers to develop a source-to-market strategy to maximize profit. Present strategies to Senior Management for Aftermarket.
• Work with the pricing team to identify pricing strategies to support the product go-to-market strategies in alignment with Aftermarket goals.
• Provide input for parts planning through the demand forecasting effort. Evaluate sales trends, market conditions, customer perspectives and competitors, and obtain sales team input to develop expected sale levels by commodity groups and the competitive landscape.

Minimum Qualifications

•  Bachelors degree in Business, Marketing, or a related field

•  Seven years or more of related experience
•  Management experience
•  Ability to travel up to 25% of the time

Preferred Qualifications

•  Master’s degree in business administration.
• Project management experience.
• Aftermarket experience.
• Business to Business (B2B) marketing experience

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