By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice (https://jobs.takeda.com/privacynotice) and Terms of Use (https://www.takeda.com/terms-and-conditions/) . I further attest that all information I submit in my employment application is true to the best of my knowledge. **Job Description** The Commercial Effectiveness Manager reports to Head of Business Operations that is responsible for driving Field Force Excellence (FFE), strengthening CRM adoption and data-driven decision-making, and optimizing commercial resource deployment. This role plays a pivotal part in shaping HCP segmentation and targeting strategy, enhancing territory alignment, improving incentive design, and enabling omnichannel HCP engagement. In addition, the role partners closely with Route-to-Market teams, Commercial Leaders, and ISEA Business Operations to ensure that commercial initiatives are aligned with Takeda’s strategic priorities and executed with strong governance, operational discipline, and a consistent customer-centric approach. **Key & Responsibilities & Accountabilities :** **Field Force Effectiveness & PST Excellence** + Serve as the primary contact for Vietnam, partnering closely with ISEA Business Operations on all Field Force effectiveness-related initiatives. + Design, deploy, and continuously refine the HCP profiling, segmentation, and targeting framework (PST) across therapeutic areas. + Develop call strategy, coverage plans, and CRM adoption roadmaps to enhance field force productivity. **Field Force Incentive Scheme Plan (SIP):** + Lead the design, implementation, and governance of the Field Force incentive scheme, ensuring fairness, clarity, and strategic alignment. + Manage target allocation, performance tracking, and quarterly SIP health checks. + Provide recommendations to Sales Leadership based on trend analysis, scenario modelling, and performance insights. + Ensure that SIP drives motivation, rewards performance, and reinforces business objectives. **Territory Alignment and Resource Optimization:** + Develop and consult territory alignment frameworks to maximize coverage and efficiency. + Optimize field force deployment using data-driven assessments of workload, potential, and geographic footprint. + Align territory planning with commercial strategies and Route-to-Market priorities to ensure balance and effectiveness. + Support adjustments based on business growth, new product launches, and market dynamics. **Advanced Data Analytics & Performance Monitoring** + Oversee analytics across SFE, PST, SIP, CRM adoption, and territory alignment. + Ensure data accuracy, timeliness, and readiness for decision-making across all commercial teams. + Develop and manage sales automation dashboards by key accounts for Filed Force Leadership, MKT, and Key Account teams. + Provide monthly and quarterly insights to highlight risks, opportunities, and performance gaps **CRM & Omnichannel HCP Engagement** + Collaborate with CRM Coordinator and Omnichannel to monitor and strengthen the end-to-end HCP engagement journey. + Recommend CRM system enhancements to improve call quality, channel coordination, and content effectiveness. + Integrate multi-channel interaction data (F2F, digital, CLM, email, webinar, Zalo, etc.) to generate actionable insights. + Support the digital transformation roadmap by guiding adoption of new tools, functionalities, and automation **Project Leadership & Governance** + Lead strategic SFE projects initiative to ensure strong project governance, documentation, and alignment with compliance requirements + Coordinate cross-functional stakeholders (Sales, Marketing, Medical, Finance, Supply, HR, BO, ISEA/GEM teams) to support seamless implementation **Capability Building – SFE & CRM Excellence** + Build SFE capabilities for Field Force and Line Managers through structured training and coaching. + Strengthen PST and CRM-related competencies (call reporting, profiling, content usage, omnichannel follow-up) + Support change management and digital dexterity initiatives, including AI-based tools and virtual learning platforms. Qualification / Attributes : **Education & Experiences:** + Bachelor’s degree in Business Analytics, Commerce, Marketing, Data Science, Pharmacy, or related fields + MBA or Pharm.D is preferred + Minimum 3 years of experience in multinational pharmaceutical companies, focusing on SFE, PST, CRM, sales analytics, BI, or territory management. + Solid understanding of HCP engagement strategies and commercial data flows in the pharmaceutical industry. **Skills and Competencies:** + Strong analytical mindset with the ability to translate complex data into actionable insights + Proficiency with CRM platforms, Excel advanced, Power BI/Tableau, and commercial analytics tools. + Strong problem-solving and data-driven decision-making skills. + Excellent communication, presentation, and cross-functional collaboration abilities + Proven project management and planning experience. + Demonstrated agility in adopting digital and AI-enabled tools. + High learning agility, intellectual curiosity, and a proactive, results-oriented attitude **Language Skills:** + Proficiency in English, both written and spoken **Locations** Ho Chi Minh City, Vietnam **Worker Type** Employee **Worker Sub-Type** Regular **Time Type** Full time