**Job Description :** Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – celebrating life, every day, everywhere – plays an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. At Diageo, character is everything. So, if you share our sense of adventure, you’ll have the chance to learn a huge range of skills and fields and build an exceptional career with us. **About the Role** We are seeking a skilled and detail-oriented Data Lead to take ownership of our commercial data ecosystem. In this role, you will be responsible for managing and optimizing the integrity, accuracy, and availability of data across key commercial platforms. This is a pivotal role that sits at the intersection of business and technology, enabling data-driven decision-making across our commercial organization. If you're passionate about transforming data into a strategic asset and enjoy working across teams to create meaningful business impact, we'd love to hear from you. **Top Accountabilities** + Master Data Strategy: Define and implement best-in-class master data governance and data quality standards for commercial operations. + Reporting & Analytics: Enable accurate reporting by ensuring that commercial data supports key KPIs and create user-friendly dashboards for sales teams. + Data Quality Assurance: Monitor and improve data quality through audits, validations, and cleansing initiatives. Establish and maintain data governance frameworks. + Commercial systems ownership: Act as the business data steward for Salesforce and TRAX systems in DACH in close collaboration with global Technology teams, ensuring consistent data structures, processes, and reporting integrity. + Sales KPI setting: Work closely with Sales, Customer Marketing, and Commercial Performance Management teams to align on commercial data processes and ensure timely and accurate KPI setting in line with business objectives. + Compliance & Risk Management: Ensure alignment to regulatory and internal compliance standards regarding data usage and privacy including tracking of sales critical metrics + Process Optimization: Identify gaps and recommend improvements in data entry, synchronization, and usage across systems. + Training & Enablement: Support capability building by training business users on data standards, processes, and tools to promote adoption and accountability. **About You** + Exceptional analytical, and organizational skills + Commercial experience with knowledge of how field sales teams operate + Great interpersonal skills with the ability to translate technical topics into business language + A problem-solver, motivated and agile – someone who lives and breathes implementation + Ability to inspire change, challenge and deliver under tight and ambitious timescales. + Skilled in PowerBI and Excel, Salesforce a plus + Fluent in English, basics in German **Our Offer** + An inclusive company culture that puts employees and their development first + A competitive salary with bonus and many benefits that suit your lifestyl + An industry leading parental leave policy + …and of course, THE best colleagues! We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Don’t let anything stop you from applying! **Worker Type :** Regular **Primary Location:** Hamburg **Additional Locations :** **Job Posting Start Date :** 2025-08-08 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)