Company Description

大陆集团专业开发前沿性技术与服务，以人和货物运输为着眼点，致力于打造可持续且可联动的交通方式。集团成立于 1871 年，作为一家科技企业，它负责为车辆、机器、交通及运输行业提供安全、高效、智能且经济实惠的解决方案。2022 年，大陆集团实现营收 394 亿欧元，目前在全球 57 个国家和市场地区雇用约 20 万名员工。
轮胎子集团凭借其为汽车、卡车、公共汽车、两轮和特种轮胎领域打造的优质产品组合，已成为创新型轮胎技术解决方案的代名词。集团以轮胎与促进可持续发展为着眼点，相应推出了多款智能型产品和服务。针对专业经销商和车队管理商，轮胎子集团在其他服务的基础上，为之打造了数字轮胎监控和轮胎管理系统，从而在保持车队机动性的同时，亦提高了车队效率。凭借其轮胎业务，大陆集团为实现安全、高效以及环保的交通方式做出了重要贡献。

Job Description

Retail Marketing Promotion Strategy

▪ Develop annual overall B2C marketing strategy and planning according to branding theme, whole year campaign roadmap, pro-active strategic proposals for driving business opportunities

▪ Execute creative solutions related to retail marketing needs (in-store communication / Product Imagery/ services), from briefing to design, planning, production and distribution.

▪ Budget control

 

Retail Empowerment program

▪ Initiate retail empowerment project such as Tiktok /Gaode activities to drive sales.

▪ Design activity mechanism and project lead to implement nationwide.

▪ Area activity such as Winter tire tiktok competition activities.

▪ Product focused promotion i.e. Sporty tire promotion.

 

Retail focused activity

▪ Initiate project with retail, sales, brand marketing and vendor

▪ Well organized preparation and communication with stakeholders

▪ Coordinate different teams like retail, brand marketing, sales to ensure the achievement of efficiency and effectiveness of retail excellence

▪ Track and monitor KPIs to drive sell-out growth on retail level and brand performance to ensure consistent excellence across the retail network.

 

B2C Promotion

▪ Analyze current market situation with pricing, intelligence, produce, O2O etc functions to develop practical promotion scheme

▪Communication between sales and vendors timely to fix consumers' issue

▪Implement B2C Promotion and review result

 

Retail excellence solution

▪Retail buyin and sell out drive sales

▪ Role model City/Store

▪Support cross project retail related topic i.e. Worryfree/ Sales PK match

Qualifications

College degree or equivalent preferably sales or channel marketing background

Good in English and communication

3-5 years working experience in tire industry

Excellent communication knowledge with sales

Vendor management experience

Advanced experience in cooperation with sales and retailers is a plus

Team working experience

Muliti-international company working or cooperation experience is a plus

Additional Information

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