Do you have a knack for innovative strategies, a love for creating exceptional guest journeys and a keen eye for impactful digital experiences? Bring your creativity, passion and business acumen to a world-class brand. The possibilities are endless with a career at Hilton, the #1 America’s Best Workplace awarded by Great Place to Work & Fortune for two consecutive years. Come for the job, thrive in your career, and enjoy the journey of Making the Stay.

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This position requires coverage of three hotels, two of which are “big box” Hilton brand properties in New Orleans and Atlanta, and thus large contributors to the Hilton portfolio in the Americas. The third is an Embassy Suites in a lovely location in the Buckhead neighborhood of Atlanta.

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PRINCIPLE RESPONSIBILITIES & POSITION PURPOSE

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In this role, you will support the Cluster Director of Marketing in all Marketing Strategy, Planning & Execution for the three-hotel cluster.

\n\nAssist in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of the Cluster Director of Marketing; including, but not limited to Ecommerce, Digital Audits/Merchandising, Social Media, Paid Digital & Traditional Advertising, Video/Photography Shoots & Content Management, etc.\nAll efforts should be focused on maximizing commercial performance.\nSuccess measures include: budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives. \n\n

The keys to success in this role are as follows:

\n\nBuild a close alignment with on-property, regional, and brand marketing teams.\nHighly adaptable to seasonality and conflicting priorities.\nSuccessfully execute the tactical elements of the annual marketing plan.\nStrong project management skills, with the ability to prioritize multiple projects at once.\nHas a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.\n\n

KEY DUTIES

\n\nProject Management: Plans and manages the development of creative collateral (In coordination with an agency where applicable) and ensures timely media placement and coordination of production/materials deadlines with expense management in mind.\nDigital Merchandising & Ecommerce: Works to regularly audit and ensure accuracy of content and assets (including but not limited to: Owned and Third-Party Websites, Digital & Traditional Advertising, Photography and Videography) and that each aligns with the hotel’s branding and positioning strategy by guest segment.\nExperiential Marketing: Works alongside Operations to ideate and promote curated on-property experiences and activations (ex: “Holiday Suite”)\nB2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments – candidate should possess Canva creative skills\nMonthly Reporting: Under the guidance of the Cluster Director of Marketing, owns & prepares monthly marketing activity reports \nPublic Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media publication relations \nBranding & Positioning Assistance: Assists with the hotel positioning and content / messaging strategy based on the hotel’s business & customer mix, along with Brand pillar integration\n Ancillary Outlet Support: Develops revenue-focused local marketing promotions and aids in creative ideation of outlet activations for the operations team to execute  \nExternal Agency Management: serves as primary liaison with external agencies (example: digital, PR, creative) by delivering strategic creative briefs and ensuring timely deliverables \nPartnership Management: plans and execute projects with local partnership activations and sponsorships that align with the hotel's positioning\n\n

 SUPPORTIVE SERVICES: 

\n\nParticipates where appropriate in trade/business related functions, events, conferences and workshops\nPerforms special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested\nAssists the Cluster Director of Marketing in preparing ad-hoc presentations, including hotel executive committee meetings, ownership reviews and corporate hotel reviews; at times, this role may be required to present in these commercial meetings\n\n

BUSINESS ACUMEN

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 Core Hard Skills:

\n\nExtensive knowledge of marketing communication mediums including traditional, digital, and social channels\nProficiency in data analysis and translating insights into compelling narratives\nAbility to navigate a matrix organization\nProject management\nCopywriting\nSoftware/Program Skills/Knowledge: \n\n

□      Microsoft Office (Word, Power Point, Excel & Outlook)

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□      Social Media Websites (Facebook, Instagram, etc)

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□      CMS Platforms

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□      Digital Analytics

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□      Canva, Adobe and/or Photoshop

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Ideal Soft Skills:

\n\nPresentation / Communication skills\nRelationship building & thoughtful networking\nLeadership abilities \nProactive strong points of view\nDemonstrate ownership / sense of urgency to deliver results\n\n

QUALIFICATION STANDARDS

\n\nBachelor's Degree with emphasis in marketing and/or public relations preferred\n3+ years of combined marketing, advertising, and/or ecommerce marketing experience\nPrior hotel/travel industry experience is preferred, but not required\n\n

#LI-JW1

What are we looking for?

\n\nBachelor's Degree with emphasis in marketing and/or public relations preferred\n3+ years of combined marketing, advertising, and/or ecommerce marketing experience\nPrior hotel/travel industry experience is preferred, but not required\nThis is an on-property role based out of the Hilton New Orleans River OR Hilton Atlanta \n\n

The Benefits-

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Hilton is proud to have an award-winning workplace culture ranking #2 Best Company To Work For in the U.S.

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We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:

\n\nHealth insurance \nCareer growth and development \nTeam Member Resource Groups\nRecognition and rewards programs\nGo Hilton travel discount program \nBest-in-Class Paid Time Off (PTO)  \nSupportive parental leave\nEmployee stock purchase program (ESPP) - purchase Hilton shares at 15% discount\n\n

Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)