A Marketing Executive will play a crucial role in assisting with the development and implementation of the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities relating directly to the Cluster Marketing and Communications Manager. The
What will I be doing?
You will be assisting in delivering the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:
Assist to develop, proactively manage and implement the annual cluster marketing plan to include eCommerce, brand and loyalty marketing within budget guidelinesDrive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus processMeasuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
Assist in the roll out of marketing initiatives to support the cluster in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and third party distribution
Adequate marketing support for Hotel departments such as F&B, ensuring collateral requirements are met
Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities
Assist to develop social media activity for the cluster and support departmental initiativesRecognise and execute opportunities for the loyalty program as well as other incentive programmes at cluster levelIdentify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities
What are we looking for?
A Marketing Executive serving Hilton Brand hotels is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
Experience of working in a similar marketing position in the hospitality sector
Proven delivery of complex projects to tight deadlinesExperience of developing, creating and managing marketing campaigns with associated costs and working to budget restraintsComplete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streamsExperience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!