As a Cluster E-commerce Executive at Hilton Malta, you will be a key driver of the hotel’s digital revenue growth, focusing on optimising online sales channels, enhancing the online guest journey, and executing data-driven digital strategies that align with Hilton’s global standards. You will collaborate with marketing, revenue management, reservations, and IT teams to maximise performance across Hilton’s direct and third-party distribution channels.

This role blends commercial strategy, digital marketing excellence, customer experience optimisation, and cutting-edge technology adoption to deliver measurable results.

Key Responsibilities

1. Digital Channel & Revenue Management

·         Manage and optimise online booking channels — hotel website, Hilton Honors mobile app, OTAs (e.g., Booking.com, Expedia), and metasearch platforms.

·         Ensure rate parity, up-to-date inventory, and competitive visibility across all digital channels.

·         Monitor and analyse performance metrics (bookings, conversion rates, revenue per available room) to identify upsell & cross-sell opportunities.

2. E-commerce Strategy & Best-in-Class Execution

·         Support development and execution of the hotel’s e-commerce strategy, aligned with Hilton’s commercial objectives and brand standards.

·         Collaborate with Revenue Management to influence pricing, forecasting and demand generation initiatives.

·         Contribute to digital transformation efforts using AI-assisted tools for search optimisation, personalisation and campaign automation, staying ahead of industry trends.

3. Website, UX & CRO Optimisation

·         Maintain and update the Hilton Malta website content, promotions, and UX elements (including mobile optimisation) to improve conversion.

·         Implement Conversion Rate Optimisation (CRO) tactics using A/B testing, customer behaviour insights and analytics.

·         Partner with IT/technical teams to troubleshoot booking path friction, improve performance and support technology upgrades.

4. Digital Marketing Integration

·         Coordinate with digital marketing on SEO, SEM, paid campaigns and email marketing to drive qualified traffic.

·         Collaborate on CRM-driven lifecycle campaigns, customer segmentation and loyalty marketing (e.g., Hilton Honors targeted offers).

·         Support campaigns that enhance brand visibility, guest engagement and direct booking share.

5. Analytics, Reporting & Insight Generation

·         Monitor, interpret and report key performance metrics using tools such as Google Analytics 4, hotel PMS reports, CRM platforms.

·         Generate regular performance dashboards and actionable recommendations for leadership.

·         Benchmark digital performance against competitive set and market trends.

6. Cross-Functional Collaboration & Innovation

·         Work with marketing, revenue, reservations, guest services, IT and external partners (agencies/tech vendors).

·         Recommend and test new digital tools, emerging tech (e.g., AI, automation) and e-commerce practices that can raise competitive advantage.

·         Participate in Hilton’s internal trainings and global digital rollouts.

Qualifications & Skills

Education & Experience

·         Bachelor’s degree in Marketing, E-commerce, Business, Hospitality or related field.

·         2+ years experience in e-commerce, digital marketing or revenue-driving roles — ideally in hospitality/tourism.

Technical Skills

·         Strong digital analytics proficiency (GA4, reporting).

·         Familiarity with PMS/CRS, CMS tools, CRO best practices and digital marketing platforms.

·         Experience with SEO/SEM, metasearch and OTA merchandising fundamentals.

Core Competencies

·         Data-driven decision making and commercial mindset.

·         Excellent communication and cross-team coordination skills.

·         Ability to plan, prioritise and manage multiple initiatives.

·         Creative problem-solver and continuous learner in digital trends.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!