Lead the overall digital marketing strategy and performance for Park Hyatt Seoul, Park Hyatt Busan, and Andaz Seoul GangnamAct as the key digital business partner to the GM and hotel leadership teams, providing strategic recommendations and performance insightsOversee digital performance, eCommerce, and Hyatt.com initiatives in line with hotel commercial prioritiesWork closely with Hyatt Digital Korea and ASPAC teams to align on strategy, campaigns, reporting, and performance improvementPartner with hotel marketing, revenue, and commercial teams to develop integrated digital plansLead key digital channels including search, display, and social mediaManage agency partners to ensure strong execution, optimization, and reportingMonitor and analyze performance across traffic, revenue, ROAS, and conversion, and translate insights into actionRecommend optimization opportunities across budget, targeting, timing, content, and creativeStay current on digital trends and identify new opportunities to drive growthLead the overall digital marketing strategy and performance for Park Hyatt Seoul, Park Hyatt Busan, and Andaz Seoul GangnamAct as the key digital business partner to the GM and hotel leadership teams, providing strategic recommendations and performance insightsOversee digital performance, eCommerce, and Hyatt.com initiatives in line with hotel commercial prioritiesWork closely with Hyatt Digital Korea and ASPAC teams to align on strategy, campaigns, reporting, and performance improvementPartner with hotel marketing, revenue, and commercial teams to develop integrated digital plansLead key digital channels including search, display, and social mediaManage agency partners to ensure strong execution, optimization, and reportingMonitor and analyze performance across traffic, revenue, ROAS, and conversion, and translate insights into actionRecommend optimization opportunities across budget, targeting, timing, content, and creativeStay current on digital trends and identify new opportunities to drive growthLead the overall digital marketing strategy and performance for Park Hyatt Seoul, Park Hyatt Busan, and Andaz Seoul GangnamAct as the key digital business partner to the GM and hotel leadership teams, providing strategic recommendations and performance insightsOversee digital performance, eCommerce, and Hyatt.com initiatives in line with hotel commercial prioritiesWork closely with Hyatt Digital Korea and ASPAC teams to align on strategy, campaigns, reporting, and performance improvementPartner with hotel marketing, revenue, and commercial teams to develop integrated digital plansLead key digital channels including search, display, and social mediaManage agency partners to ensure strong execution, optimization, and reportingMonitor and analyze performance across traffic, revenue, ROAS, and conversion, and translate insights into actionRecommend optimization opportunities across budget, targeting, timing, content, and creativeStay current on digital trends and identify new opportunities to drive growthLead the overall digital marketing strategy and performance for Park Hyatt Seoul, Park Hyatt Busan, and Andaz Seoul GangnamAct as the key digital business partner to the GM and hotel leadership teams, providing strategic recommendations and performance insightsOversee digital performance, eCommerce, and Hyatt.com initiatives in line with hotel commercial prioritiesWork closely with Hyatt Digital Korea and ASPAC teams to align on strategy, campaigns, reporting, and performance improvementPartner with hotel marketing, revenue, and commercial teams to develop integrated digital plansLead key digital channels including search, display, and social mediaManage agency partners to ensure strong execution, optimization, and reportingMonitor and analyze performance across traffic, revenue, ROAS, and conversion, and translate insights into actionRecommend optimization opportunities across budget, targeting, timing, content, and creativeStay current on digital trends and identify new opportunities to drive growth